I chat with Elizabeth McCravy about how she’s built a sustainable multi-six-figure business as a Top Showit Designer.

How Elizabeth McCravy Built a Sustainable Multi-6-Figure Business as a Showit Designer


If your last launch was a total bust, you may have been missing the all-important pre-launch phase. This is where you build anticipation and excitement around your offer before you officially launch it.

In this blog post, I’m going to take you through the most important elements of a successful pre-launch campaign that you need to include in your launch plan.

How to Create a Successful Pre-Launch Campaign: 6 Steps You Need to Know

Business, Email marketing, Launching

How to nurture your email subscribers in the lead-up to your course or digital product launch

How to Nurture Your Email Subscribers in the Lead-Up to Your Launch

Copywriting, Launching

Your ultimate guide to growing your email list, so you can launch your offer to ready-to-buy dream clients and students.

How to Grow Your Email List in 2024

Email marketing

If you’ve ever tried to launch a new digital product or course, then you know it can be a long process. You need to create the product, write all of the copy to promote it, create design mockups, and any other marketing collateral. You also have to market it — and sometimes that involves sales […]

How to Run a Cash-Injecting Beta Launch for Your Online Course

Business, Launching

One of the most effective ways to increase sales and boost your credibility is with testimonials. The right testimonial can make potential customers feel like they know, like and trust you. Testimonials are a form of social proof. Most of us need validation from other people before making important decisions – like buying a product […]

My Secret Strategy for Getting Killer Testimonials Ahead of Your Next Launch

Business, Copywriting, Podcast

Your No BS Guide to Your Most Strategic and Highest-Revenue-Generating Launch Yet! It’s time to pull back the curtain on what it really looks like to launch your online course or digital product — to something more than the sound of crickets. 😉 It isn’t enough to simply shoot out a few Instagram posts and […]

10 Steps to Creating a Profitable Launch Plan for Your Online Course or Digital Product

Business, Copywriting, Podcast


In today’s episode, I’m chatting with Cali Waege from the Halcyon Hive about using Pinterest to put fuel on the fire of your marketing endeavours. Cali is the owner and Pinterest strategist behind The Halcyon Hive™. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest. We chat about… Connect […]

Using Pinterest to generate hot leads in your business


In this episode, I’m diving into all things selling on social with Whitney Kay. We talk about… Developing a social media strategy for your business The biggest mistakes Whitney sees business owners making when it comes to creating content for social media Keys to creating consistent content on social media that connects with your ideal […]

Selling on social even if you have a small audience


How do you get seen by the right clients? Marketing, of course! And where should you market? On Instagram? Pinterest? Email? Facebook? TikTok? The list goes on. First of all, I’d like to suggest that you don’t have to (and in fact, shouldn’t) use as many platforms as you can to market, especially if you’re […]

How to get seen by the right ideal clients (& how to actually convert them!)

Business, Podcast

When my clients come to me, their course sales have either plateaued or decreased from launch to launch. They know something isn't working but they can't quite put their finger on what that is, or they don't know how to fix it. I help them optimise their launch so they can finally have their first 50K+ launch. 

Launch strategist, copywriter, and chief rosé taster helping course creators have predictable, money-making launches

Hi, I'm ELISE.

MEET YOUR launch strategist

free stuff

your 50K course launch roadmap

your $50K course launch roadmap

free guide for course creators

The 10 steps you need to take if you want to hit $50K in your next launch.


    Welcome, friend! Let's increase your conversions and make way more sales!