If you’re gearing up for a course launch, you’re likely thinking about all the moving parts you need in order to make it happen. There are a lot! The sales page, pre-launch and launch email sequences, conversion event (webinar, challenge, etc!), checkout system, and more. Woah, it’s a lot. If you’ve launched in the past […]

Picture this: It’s a typical Saturday morning, and I’m balancing a baby on one hip while flipping pancakes with the other hand. My phone buzzes on the counter – another sale for my course just came in. All while I’m still in my pyjamas, and the kids are happily making a mess (read: tearing up […]

It’s coming up to THAT time of year again… Black Friday. Yup, we may still be a few months’ out, but it rolls around fast. And those who are prepared, make the sales. 😉 But I’ve got to be honest with you, I’ve kinda got a love-hate relationship going on with Black Friday — and […]

It’s been wild in my household lately… For weeks, there hasn’t been a day when someone hasn’t been sick—either me, my husband, or one of our two boys. 🥴 And honestly, it’s to be expected. In Australia, we’re heading into winter. I live at the Gold Coast, so our winter is pretty mild. But the […]

I see so many business owners focusing all their attention on Instagram and zero on email, and it makes me feel a little stressed for them. Don’t get me wrong, Instagram is great and all. It can be a fantastic way to reach new people. But you don’t own it. The algorithm changes all the […]

Each week inside my membership, Inbox to Income, I review the emails of brilliant coaches and course creators, just like you. It’s one of the highlights of my week—getting a peek into their world and helping them fine-tune their messages. 🤝 BUT I’ve noticed a few common mistakes coaches and course creators make when it […]

How to Rekindle the Spark with Your Email List After a Break (Unintended or Not!) Confession time: Have you ever ghosted your own email list? You built your list with your very best lead magnet, got people to download it, and then… went radio silent. 🙈 If this sounds familiar, you’re not alone. We’ve all been […]

Ever feel like your newsletter is just a tiny fish in the vast sea of the internet? You’re not alone. But what if I told you there’s a way to make your emails the equivalent of a glittering, neon-lit Vegas sign? You can, and in this blog post I’m revealing how!

15 lead magnets that are working right now to help coaches attract subscribers.

Today, I want to take you right back to the beginning of my own online course journey by sharing about my very first online course launch in 2016 (a $6K+ launch with a tiny email list of less than 300!). This is a part of a series on my podcast called The Launch Files, where […]