Ever feel like your newsletter is just a tiny fish in the vast sea of the internet? You’re not alone. But what if I told you there’s a way to make your emails the equivalent of a glittering, neon-lit Vegas sign? You can, and in this blog post I’m revealing how!

How to Make Your Email Newsletters Unmissable (Yes, Really)

Email marketing

15 lead magnets that are working right now to help coaches attract subscribers.

15 High-Value Lead Magnets for Coaches in 2024

Email marketing

Today, I want to take you right back to the beginning of my own online course journey by sharing about my very first online course launch in 2016 (a $6K+ launch with a tiny email list of less than 300!). This is a part of a series on my podcast called The Launch Files, where […]

How I Had a $6K+ First Course Launch with a Tiny Email List of Less than 300


If you’re a seasoned course creator gearing up for a relaunch in 2024, you already know the ropes. Yet, relaunching is a different ball game. It requires a finely tuned plan that goes beyond just rehashing your old strategy.

How to Plan Your 2024 Course Launch Strategy


If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.

After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.

But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.

7 sure-fire ways to increase sales for your next launch


So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]

Why Your Course Launch Flopped: Uncovering 8 Reasons and How to Fix Them


We’ve all been there – that moment of sheer disappointment when you hit the “send” button on an email, announcing that your course doors are wide open, only to be greeted with a deafening silence. It’s a gut-wrenching feeling, especially when you’ve poured your heart and soul into crafting an irresistible offer that you were absolutely certain your audience would be jumping at.

The Power of Pre-Launch: 6 Strategies for Priming Your Audience Before Cart Opens

Business, Launching

If you’ve poured your heart and soul into creating a value-packed lead magnet to warm up ideal clients before a course or program launch only to hear crickets when you promote it, you might feel pretty disheartened.

The good news is that the problem isn’t your amazing lead magnet, it’s your landing page and the positioning of your offer.

Why is my lead magnet landing page not converting?


Are you struggling to come up with unique and compelling content for your blog? Or maybe you’re tired of churning out generic posts that aren’t exactly getting the resounding feedback from your audience that you’d hoped for?

In this blog post, I’ll explore how to use AI to craft non-generic blog posts that drive your goals. I’ll also touch on where I believe you need to use your judgement as the expert and how you can edit your posts to make them more compelling for your reader.

How to write binge-worthy blog posts fast with AI (Step by Step Guide)

Business, Copywriting

As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver’s seat (and has some other pretty amazing benefits too!)

In this blog post, I’ll explore the pros and cons of writing your copy yourself with the help of a template, so you can decide which option is best for you!

When to use a template and when to hire a copywriter

Business, Copywriting

When my clients come to me, their course sales have either plateaued or decreased from launch to launch. They know something isn't working but they can't quite put their finger on what that is, or they don't know how to fix it. I help them optimise their launch so they can finally have consistent, predictable high-income launches.

Copywriter, launch strategist, & chief rosé taster helping coaches & course creators make ever-increasing sales

Hi, I'm ELISE.

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