Each week inside my membership, Inbox to Income, I review the emails of brilliant coaches and course creators, just like you. It’s one of the highlights of my week—getting a peek into their world and helping them fine-tune their messages. 🤝 BUT I’ve noticed a few common mistakes coaches and course creators make when it […]

6 Common Email Mistakes (And How to Fix Them!)

Email marketing

How to Rekindle the Spark with Your Email List After a Break (Unintended or Not!) Confession time: Have you ever ghosted your own email list? You built your list with your very best lead magnet, got people to download it, and then… went radio silent. 🙈 If this sounds familiar, you’re not alone. We’ve all been […]

How to Re-Engage Your Email List (If You’ve Ghosted It!)

Email marketing

Ever feel like your newsletter is just a tiny fish in the vast sea of the internet? You’re not alone. But what if I told you there’s a way to make your emails the equivalent of a glittering, neon-lit Vegas sign? You can, and in this blog post I’m revealing how!

How to Make Your Email Newsletters Unmissable (Yes, Really)

Email marketing

15 lead magnets that are working right now to help coaches attract subscribers.

15 High-Value Lead Magnets for Coaches in 2024

Email marketing

Today, I want to take you right back to the beginning of my own online course journey by sharing about my very first online course launch in 2016 (a $6K+ launch with a tiny email list of less than 300!). This is a part of a series on my podcast called The Launch Files, where […]

How I Had a $6K+ First Course Launch with a Tiny Email List of Less than 300


If you’re a seasoned course creator gearing up for a relaunch in 2024, you already know the ropes. Yet, relaunching is a different ball game. It requires a finely tuned plan that goes beyond just rehashing your old strategy.

How to Plan Your 2024 Course Launch Strategy


If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.

After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.

But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.

7 sure-fire ways to increase sales for your next launch


So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]

Why Your Course Launch Flopped: Uncovering 8 Reasons and How to Fix Them


We’ve all been there – that moment of sheer disappointment when you hit the “send” button on an email, announcing that your course doors are wide open, only to be greeted with a deafening silence. It’s a gut-wrenching feeling, especially when you’ve poured your heart and soul into crafting an irresistible offer that you were absolutely certain your audience would be jumping at.

The Power of Pre-Launch: 6 Strategies for Priming Your Audience Before Cart Opens

Business, Launching

If you’ve poured your heart and soul into creating a value-packed lead magnet to warm up ideal clients before a course or program launch only to hear crickets when you promote it, you might feel pretty disheartened.

The good news is that the problem isn’t your amazing lead magnet, it’s your landing page and the positioning of your offer.

Why is my lead magnet landing page not converting?


When my clients come to me, their course sales have either plateaued or decreased from launch to launch. They know something isn't working but they can't quite put their finger on what that is, or they don't know how to fix it. I help them optimise their launch so they can finally have consistent, predictable high-income launches.

Copywriter, launch strategist, & chief rosé taster helping coaches & course creators make ever-increasing sales

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