On the Expert Status Show, I’m diving into a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding.  Rachel Green is an expert at online branding, passionate about bridging the gap between strategy and design and dedicated to educating and empowering you to build a brand that allows […]

As a service provider, I’m always looking to get in front of more of the right potential clients. One way that I do this is by creating consistent weekly content and repurposing it to various platforms. In today’s post, I’m breaking down my process for how I do just this. 1. Map Out Monthly Themes […]

I recently made a HUGE pivot in my business after feeling like it was totally snoozeworthy (aka boring) and just didn’t fit my lifestyle and goals after having a baby. (You can hear all about it in my podcast episode, “How I’m making business fun again”.) Today, I want to pull back the curtain on […]

In this episode of the Expert Status Show, my friend Hannah Murphy joins me for a candid (and somewhat controversial) chat about the online marketing industry. We chat about… The current landscape of the industry Things that have gotten lost over the last few years that we believe are really important Business foundations that have stood the […]

I was scrolling through Pinterest when I saw it — freakin’ captivating content from another copywriter. I couldn’t look away. Sippin’ my latte, I flicked through tens, if not 100s of posts. The new-ish Pinterest algorithm had me HOOKED. Bravo, Pinterest, bravo. 👏🏼 It could’ve been the caffeine hitting my bloodstream or the constant scrolling, but […]

I’ve got a confession to make… I’ve felt so uninspired by this whole business thing lately. Seriously bored. It may have something to do with the fact that I have a super energetic 10-month old and barely have any time to do, well, anything 🤣 (mummas, ya feel me?) But I think the problem lies […]

Amie Finlayson is an online business strategist & marketing automation specialist for time-stretched, vision-led entrepreneurs + teams. She is the CEO of Ultraviolet MKTG, a marketing automation & business operations agency, and creator of Work In Flow, an 8-week course for service providers who want to better manage their own projects, their client load, and […]

Have you ever gone to write your About page and found yourself frozen at the keyboard? You wonder, “how do I write about my expertise?” and “how do I do it without feeling sleazy, slimy, just plain awkward?” So, you either… spend hours staring at a blinking cursor, scratching your head while fuelling up on […]

Alora Rachelle is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing and systems that bring balance and healthy boundaries. Here’s what we’re […]

Here’s what we’re covering in this episode: Overcoming writer’s block by researching your dream client. Writing your copy with proven-to-convert copywriting principles and formulas. How to edit your copy like a pro. Connect with Me: Website Instagram Enjoy today’s episode? I’d love it if you could… Post a screenshot on your IG Stories and tag […]