the funnel secrets series
🚫 A plug-and-play template isn’t enough.
🚫 A beautiful sales page isn’t enough.
🚫 A high-ticket offer isn’t enough.
What really makes a funnel convert?
Small but strategic tweaks that increase conversions, drive more revenue, and make every step of your funnel stronger.
That’s exactly what we’re uncovering inside The Funnel Secrets Series.
Funnels don’t just “work” because you set them up. They work because you optimise them.
A chance to win a 1:1 funnel audit with Elise
An exclusive round-up of takeaways from every expert
12 expert interviews packed with powerful funnel tweaks
HERE'S EXACTLY WHAT YOU CAN EXPECT:
nadine nethery, customer experience strategist
Forget the hard pitch—Nadine Nethery has cracked the code on audience-driven evergreen funnels that convert at 6-10% (yes, really!).
Her secret? Letting subscriber behaviour dictate the sales journey. Instead of forcing a sale right after a lead magnet, she tracks engagement signals (like email clicks and content interactions) to trigger perfectly timed, highly relevant offers.
boosting Conversions with a Behaviour-Driven Approach
MICHELLE KNIGHT, BRAND STRATEGIST
Your brand story is more than a single narrative—it’s a collection of micro stories that build trust, authenticity, and connection. Michelle Knight shares how weaving these bite-sized, high-impact stories into your emails, landing pages, and funnels can skyrocket engagement and sales.
building trust with digital storytelling
ALLISON HARDY, Email & Funnel Strategist
Not all buyers purchase the same way—so why are you selling to them like they do? Allison breaks down the 7 distinct buyer types and how to tailor your funnel emails to convert each one. Plus, she's sharing a simple email that's lead to $80K in sales without sales calls.
7 Buyer Types & the Email That Drove $80K in Sales
HERE'S WHAT YOU'LL LEARN
adriane galea, business & scaling strategist
Adriane's methodical testing approach ensures a funnel isn’t just converting—it’s converting at the highest possible rate. Instead of guessing what works, she gathers real data to refine offers, leading to jaw-dropping conversion jumps (like going from 1.5% to 9% on a $1,500 offer!).
A/B Testing Your Way to a Higher-Converting Funnel
chelsea wallace, launch & evergreen funnel coach
Most businesses struggle to get inside their buyers’ heads—but Chelsea Wallace has a one-question hack that reveals exactly what’s stopping them from saying yes. By adding a single strategic question at the end of a ManyChat automation, she helps her clients uncover buyer psychology and real-time voice-of-customer insights. The result? More engaged audiences, messaging that hits deeper, and launches that convert higher—without making massive changes mid-launch.
boosting email engagement with polls
jenn green, email marketing strategist
Most people see email as boring—but Jenn Green is changing that by making it fun and interactive. She’s using polls inside emails to tap into people’s love for pressing buttons and sharing opinions. The result? Click rates skyrocketing from 2-3% to 12-18%, plus deeper audience insights that fuel better marketing decisions.
boosting email engagement with polls
holly haynes, business & marketing strategist
Instead of passive email sequences, Holly Haynes uses handraiser emails to spark conversations and guide subscribers to the right offer. By prompting replies to her evergreen sales emails, Holly generates more sales—with 80% of responders purchasing an offer from her.
Turning Passive Subscribers into Buyers
nikki trailor, funnel & launch strategist
What if one small tweak could double your funnel sales? That’s exactly what happened when Nikki Trailor helped a client go from struggling conversions to a wildly more successful offer—all by changing the name and program promise to something that felt more believable.
The Simple Tweak That Doubled Funnel Conversions
kwadwo sampany-kessie, Meta ads manager
Most course creators waste money on ads by guessing what works—but there's a better way. Kwadwo Sampany-Kessie dives into a strategic ad testing framework that cuts lead costs and maximises conversions. Learn how to test copy, visuals, and targeting the right way so you can bring in high-quality leads without burning through your budget.
The Ad Testing Framework That Slashes Lead Costs
jenna harding, marketing coach
Jenna Harding knew that taking her live webinar evergreen would mean a big drop in conversions—so she got strategic. By analyzing drop-off points, she spotted where her audience lost interest and reshaped her webinar to match the fast-paced energy of TikTok. The result? A faster webinar that keeps viewers hooked and converts like a dream.
a bingeable, tik tok-style webinar that increased sales
vix meldrew, Curriculum & Learning Design Expert
Most funnels follow a predictable formula—freebie → emails → sales pitch—but Vix Meldrew saw an opportunity to do things differently. By layering in two personalised touchpoints—a private podcast series and a free group program audit—she created a deeper connection with her audience, leading to more sales and higher engagement.
The Personal Touchpoints That increased Her sales
limited-time series: 5 days only, May 5-9
ready to get all the hottest tips?
With over seven years of experience as a conversion copywriter, I’ve written high-converting email sequences and sales funnels for top coaches and course creators. Now, I teach entrepreneurs like you how to build simple, strategic automated funnels that generate sales on repeat.
When I’m not optimising funnels, I'm chasing after my three boys, sipping a flat white, or obsessing over Formula 1.