If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.
After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.
But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.
The good news is that you don’t have to burn all of your launch content to the ground and start again. Often there are some simple tweaks you can make to optimise your launch for greater conversions – and that’s exactly what I’m going to dive into today. Read on for 7 sure-fire ways to increase sales for your next launch.
Prepare your audience for your upcoming launch by engaging them in a pre-launch period.
During this time, share strategic messages that guide your audience along the buyer’s journey.
Address common industry myths or mistakes, and explain why the current solutions to their problems may not be serving them effectively. By sharing this kind of content, you help them become aware that there are other, better solutions to the problem they’re having – and you get them ready and excited for your answer.
To actively involve your audience, direct them to join a waitlist or ask them to DM you with a specific keyword. This way, you can capture their interest and contact information, allowing you to follow up with them directly when your launch is live.
Encourage them to stay connected and look forward to your launch by emphasising the exclusivity and benefits they’ll receive by being part of the pre-launch group.
By incorporating these specific call-to-actions, you can build a sense of exclusivity and urgency, creating a dedicated audience ready to take action when your launch is officially announced.
Were there any glaring reasons why people didn’t buy during your last launch? Address this in your launch messaging. By directly addressing their concerns, you can build trust and overcome potential barriers to conversion.
Similarly, if there was a specific reason people pulled out their credit cards or a message that resonated with them, incorporate more of that across your launch copy.
For example, if you were an Instagram coach who launched a program teaching how to make sales with Instagram, one common objection might have been the perceived lack of tangible results. In your upcoming launch, you can address this objection by highlighting specific success stories of clients who have made sales after working with you.
Similarly, suppose you were a photography coach who launched a program about how to master photography as an amateur photographer. In that case, you may have encountered objections related to the technical aspects of photography, such as mastering composition or understanding camera settings. In your next launch, you could address these objections by emphasising your comprehensive training modules specifically designed to demystify these concepts.
By directly addressing objections and showcasing real-world case studies, you’ll instil that all-important trust factor in your audience, which is essential for making your ideal buyers feel confident enough in your process to pull out their wallets and join your program.
Stories create connections and hook people in, so look for ways to include stories at the beginning of your launch emails to grab your readers’ attention.
For example, I recently shared about how as a kid I used to look forward to every Saturday morning because we would make hotcakes as a family and eat them together at the dinner table. I related this story to launching and how as a course creator or coach, you want your audience to have so much anticipation for your offer that they’re ready to jump on it like hotcakes arriving at the table!
Stories like this build a personal connection with your audience and people like buying from people they feel like they know and like!
Clients who are on the fence are often looking for that special something that’ll convince them to jump off! Social proof is just the thing that helps alleviate doubts and builds trust with potential clients.
Have wow-worthy results from your last launch? Don’t let them go wasted! Share them on your sales page and look for ways to incorporate them in your launch emails. You might even like to create an entirely new email that shares a specific client case study.
By demonstrating the success others have achieved with your offer, you increase trust in yourself as an expert and provide clear-cut evidence that your offer delivers on its promises.
Your offer might be the bee’s knees on the inside but if it takes a LOT of convincing people on the outside, you might have too much friction in your marketing!
Position your offer in a way that emphasises its benefits and addresses any potential objections or concerns. Highlight how your offer is easier, faster, and more enjoyable/sustainable than alternative solutions. Use language that conveys simplicity and efficiency.
For example, if I taught a copywriting program that included a module on research, I wouldn’t simply say “Research” because that sounds super time-consuming (and quite frankly, boring!). Instead, I’d present it like this: “Get access to my Surprisingly Simple Research System that allows you to conduct research like the pros in 72 hours flat”.
By framing your offer as a no-brainer, you reduce barriers and increase the likelihood of conversions.
You might have a great-sounding message, but if it’s introduced too early on in your launch marketing plan, email sequence, or sales page, then it might fall on deaf ears.
Make sure your message connects with your ideal client by considering their level of awareness and sophistication.
Buyer awareness is whether or not they know they have a problem that needs solving and whether they’re educated about what the various solutions are to solve their problem.
Level of sophistication is how aware your ideal client is about your offer or solutions like yours.
For example, if your ideal client isn’t very familiar with solutions like yours, you may need to explain the importance of those solutions before introducing your own. On the other hand, if your buyer is very educated on the various solutions, you might go straight into an explanation of why they should choose your solution over others.
Most business owners only speak to one kind of decision-maker, when they actually have multiple types of decision-makers in their audience. But by only speaking to one kind of decision-maker, they alienate the rest and miss out on sales.
The truth is, there are four primary types of decision-makers:
Your audience may be made up of all of these types of decision-makers, or it may be made up of one or two. When you understand how your ideal clients or customers make decisions, you can choose what kind of information is most important to include in your copy to persuade them to take action.
If you want to increase the conversions for your next launch so you can make more sales, I’ve got something to help you!
Introducing the 50K Course Launch Roadmap:
The 10 steps you need to take if you want to hit $50K in your next course launch.
Ready to make your next launch more successful than your last?
Cheers to your launch success!
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