Picture this: You’re sipping your morning coffee, still in your pyjamas, while the kids are happily playing (read: making a mess) in the living room. Your phone buzzes—a sale. Moments later—another sale. And just like that, your email list is doing the heavy lifting for your business while you’re away from your desk. That’s the […]

Picture this: You’re curled up on the couch, sipping hot chocolate, Christmas tree lights twinkling, while your kids are engrossed in their favourite Christmas movie. Your phone buzzes—another sale just came in. No frantic last-minute promotions, no stressed-out work sessions—just steady sales coming in while you enjoy your well-deserved break. That’s the magic of being […]

If you’re gearing up for a course launch, you’re likely thinking about all the moving parts you need in order to make it happen. There are a lot! The sales page, pre-launch and launch email sequences, conversion event (webinar, challenge, etc!), checkout system, and more. Woah, it’s a lot. If you’ve launched in the past […]

Picture this: It’s a typical Saturday morning, and I’m balancing a baby on one hip while flipping pancakes with the other hand. My phone buzzes on the counter – another sale for my course just came in. All while I’m still in my pyjamas, and the kids are happily making a mess (read: tearing up […]

It’s coming up to THAT time of year again… Black Friday. Yup, we may still be a few months’ out, but it rolls around fast. And those who are prepared, make the sales. 😉 But I’ve got to be honest with you, I’ve kinda got a love-hate relationship going on with Black Friday — and […]

It’s been wild in my household lately… For weeks, there hasn’t been a day when someone hasn’t been sick—either me, my husband, or one of our two boys. 🥴 And honestly, it’s to be expected. In Australia, we’re heading into winter. I live at the Gold Coast, so our winter is pretty mild. But the […]

I see so many business owners focusing all their attention on Instagram and zero on email, and it makes me feel a little stressed for them. Don’t get me wrong, Instagram is great and all. It can be a fantastic way to reach new people. But you don’t own it. The algorithm changes all the […]

Each week inside my membership, Inbox to Income, I review the emails of brilliant coaches and course creators, just like you. It’s one of the highlights of my week—getting a peek into their world and helping them fine-tune their messages. 🤝 BUT I’ve noticed a few common mistakes coaches and course creators make when it […]

How to Rekindle the Spark with Your Email List After a Break (Unintended or Not!) Confession time: Have you ever ghosted your own email list? You built your list with your very best lead magnet, got people to download it, and then… went radio silent. 🙈 If this sounds familiar, you’re not alone. We’ve all been […]

Ever feel like your newsletter is just a tiny fish in the vast sea of the internet? You’re not alone. But what if I told you there’s a way to make your emails the equivalent of a glittering, neon-lit Vegas sign? You can, and in this blog post I’m revealing how!