There’s nothing more frustrating than setting up a funnel that should be working… ✅ You’ve got the sales page✅ You’ve got the emails✅ The offer is good — maybe even better than half the things you’ve seen selling online And still, you’re sitting there refreshing your stats and wondering… Why isn’t it converting?Is it me? […]

A fast, simple way to write high-converting welcome emails — in your own voice. If you’ve ever put off writing your welcome emails because it felt too hard to know what to say, how many emails to send, or how to make it sound like you… I’ve got good news. You don’t have to start […]

AI can be one of the fastest ways to write your sales page… but only if you know how to use it the right way. If you just open ChatGPT and say “Write me a sales page for my course,” you’ll get something that looks okay on the surface, but underneath? It’s flat.It’s generic.And most […]

I’m sure you see them flooding your inbox… AI-written emails that feel… well, soulless. They’re polished but painfully generic. They sound like they could be from any brand, to any person, about any offer. And here’s the thing: your audience can feel that. If your emails don’t sound like you or connect with your ideal […]

Picture this: You’re sipping your morning coffee, still in your pyjamas, while the kids are happily playing (read: making a mess) in the living room. Your phone buzzes—a sale. Moments later—another sale. And just like that, your email list is doing the heavy lifting for your business while you’re away from your desk. That’s the […]

Picture this: You’re curled up on the couch, sipping hot chocolate, Christmas tree lights twinkling, while your kids are engrossed in their favourite Christmas movie. Your phone buzzes—another sale just came in. No frantic last-minute promotions, no stressed-out work sessions—just steady sales coming in while you enjoy your well-deserved break. That’s the magic of being […]

If you’re gearing up for a course launch, you’re likely thinking about all the moving parts you need in order to make it happen. There are a lot! The sales page, pre-launch and launch email sequences, conversion event (webinar, challenge, etc!), checkout system, and more. Woah, it’s a lot. If you’ve launched in the past […]

Picture this: It’s a typical Saturday morning, and I’m balancing a baby on one hip while flipping pancakes with the other hand. My phone buzzes on the counter – another sale for my course just came in. All while I’m still in my pyjamas, and the kids are happily making a mess (read: tearing up […]

It’s coming up to THAT time of year again… Black Friday. Yup, we may still be a few months’ out, but it rolls around fast. And those who are prepared, make the sales. 😉 But I’ve got to be honest with you, I’ve kinda got a love-hate relationship going on with Black Friday — and […]

It’s been wild in my household lately… For weeks, there hasn’t been a day when someone hasn’t been sick—either me, my husband, or one of our two boys. 🥴 And honestly, it’s to be expected. In Australia, we’re heading into winter. I live at the Gold Coast, so our winter is pretty mild. But the […]