When to use a template and when to hire a copywriter

As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver’s seat (and has some other pretty amazing benefits too!) 

In this blog post, I’ll explore the pros and cons of writing your copy yourself with the help of a template, so you can decide which option is best for you! 

DIYing Your Copy with a Template

A copywriting template provides a pre-designed proven-to-convert framework that helps you organise your thoughts and create compelling copy. With prompts for headlines, subheadings, and call-to-actions, you can fill in the blanks with your unique message. Here are the pros of DIYing your copy with a template:

Pros:

1. You Know Your Audience Best: As the expert on your audience, offer, and brand, you are the best person to write your own copy. By DIYing your copy with a template, you can ensure that your message resonates with your ideal client.
2. It’s Cost-Effective: DIYing your copy with a template is a cost-effective option that can save you money that you can put towards other aspects of your business.
3. You Have Control Over Your Message: When you DIY your copy, you have complete control over your message and can ensure that it accurately reflects your brand’s values and voice.

Cons:

1. Learning Curve: If you’re new to copywriting, it may take some time to get the hang of writing copy that resonates with your audience. However, with a little bit of practice (and guidance!), you can improve your skills over time. Some copywriting templates (like mine!) will include hot tips to help you not only complete the task but also understand the why behind the copywriting process. This makes that learning curve a whole lot easier! 
2. Limited Customisation: While copywriting templates are designed to be customisable, they may not always fit your specific needs or industry. This can limit your ability to create a truly unique message that resonates with your ideal client. Mind you, a good copywriting template will give you tips and tricks to help you customise it to your brand as MUCH as possible (that’s what I do with mine!).
3. Lack of Expertise: Unless you’re a trained copywriter, there may be aspects of writing copy that you’re not aware of or don’t have experience with. This can lead to copy that doesn’t convert as well as it could. But this can be alleviated if you’re able to get a review from a professional copywriter after you’ve drafted out your copy (this is something I provide to students of my done-for-you programs and make available for customers who’ve bought my templates). 

Hiring a Professional to Write Your Copy

When it comes to creating your website copy and launch copy, hiring a professional copywriter can save you HEAP of time, allowing you to focus on things that are in your wheelhouse. Here are some pros and cons to consider when deciding whether to hire a copywriter:

Pros:

1. Professional Messaging: A copywriter can help you create professional, research-based messaging that resonates with your target audience. They have the skills and expertise to craft copy that effectively communicates your brand’s unique value proposition, establishing your business as a credible and trustworthy authority in your industry.
2. Time-Saving: Hiring a copywriter can save you time and effort by allowing you to focus on other aspects of your business while they take care of the writing. This can be especially beneficial for busy business owners who may not have the time or expertise to create effective messaging on their own.
3. Brand Consistency: A professional copywriter can help ensure brand consistency across all your marketing materials, from your website to your social media channels. By referring to a Brand Messaging Guide (we can create that kind of thing for you!), a copywriter can help establish a strong brand identity that resonates with your target audience, reinforces your business’s unique value proposition, and is infused with personality! Yep, a good copywriter should be able to write in your brand voice without a problem. (One of my long-time clients said the copy I wrote for her sounds more like “her” than if she wrote it herself, and that makes me pretty darn proud!)

Cons:

1. Cost: One of the most significant cons of hiring a copywriter is the cost. Professional copywriting services can be expensive, especially if you’re on a tight budget. So for that reason, it’s not for everyone. DIYing your copy can be a cost-effective option, as it allows you to create your own messaging without the added expense of hiring a professional.
2. Limited Availability: When you hire a copywriter, you may have to wait until they have availability in their schedule, which could delay the timeline for completing your project. This may not work for you if you have a tight deadline or are eager to launch your website or marketing campaign ASAP. On the other hand, DIYing your copy with a template allows you to work at your own pace and create messaging on your own timeline.
   

DIYing it may not cut it

Especially if you’ve launched a couple of times before, BUT you still may not have the budget to hire a copywriter.

Don’t fret. We have another option!

Introducing: The Launch Strategist Sprint

A one-week intensive where we optimise your launch for greater conversions and craft a clear plan of exactly what to say from prelaunch to cart close.

Head over to The Launch Strategist Sprint for more information on how we can increase your conversions without having to fork out the five-figure-plus price tag that comes with outsourcing ALL of your launch assets – email, sales page, social – to a copywriter in one hit…

Which Option is Best for You?

If you’re on a tight budget, want your copy written ASAP, and are willing to put in the time and effort to DIY it, then using a copywriting template is a great option. But if you have a larger budget and want to work with a professional copywriter who can take care of all the nitty gritty details from research to developing brand messaging to writing high-converting copy and more, then hiring a copywriter may be the choice for you! 

If you’re interested in DIYing your copy with a template, head over to connectioncopy.co/shop to browse our selection of templates. 

If you need help with your copy or want to explore hiring a professional copywriter, check out our services at connectioncopy.co/services. 

If you are ready to optimise your launch for greater conversions and create a clear plan for your messaging, strategy, and timeline, check out The Launch Strategy Sprint.

No matter which option you choose, I’m here to help you create a magnetic connection with your dream clients so you can become their only choice – cheers to that!