As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver’s seat (and has some other pretty amazing benefits too!)
In this blog post, I’ll explore the pros and cons of writing your copy yourself with the help of a template, so you can decide which option is best for you!
A copywriting template provides a pre-designed proven-to-convert framework that helps you organise your thoughts and create compelling copy. With prompts for headlines, subheadings, and call-to-actions, you can fill in the blanks with your unique message. Here are the pros of DIYing your copy with a template:
When it comes to creating your website copy and launch copy, hiring a professional copywriter can save you HEAP of time, allowing you to focus on things that are in your wheelhouse. Here are some pros and cons to consider when deciding whether to hire a copywriter:
Especially if you’ve launched a couple of times before, BUT you still may not have the budget to hire a copywriter.
Don’t fret. We have another option!
A one-week intensive where we optimise your launch for greater conversions and craft a clear plan of exactly what to say from prelaunch to cart close.
Head over to The Launch Strategist Sprint for more information on how we can increase your conversions without having to fork out the five-figure-plus price tag that comes with outsourcing ALL of your launch assets – email, sales page, social – to a copywriter in one hit…
If you’re on a tight budget, want your copy written ASAP, and are willing to put in the time and effort to DIY it, then using a copywriting template is a great option. But if you have a larger budget and want to work with a professional copywriter who can take care of all the nitty gritty details from research to developing brand messaging to writing high-converting copy and more, then hiring a copywriter may be the choice for you!
If you’re interested in DIYing your copy with a template, head over to connectioncopy.co/shop to browse our selection of templates.
If you need help with your copy or want to explore hiring a professional copywriter, check out our services at connectioncopy.co/services.
If you are ready to optimise your launch for greater conversions and create a clear plan for your messaging, strategy, and timeline, check out The Launch Strategy Sprint.
No matter which option you choose, I’m here to help you create a magnetic connection with your dream clients so you can become their only choice – cheers to that!
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