Looking to grow your list with a high-converting lead magnet?
You’ve come to the right place!
In this blog post, I’m sharing 15 lead magnets that are working right now to attract subscribers. Let’s dive in!
At its core, a lead magnet is a valuable resource you offer for free in exchange for an email address. An effective lead magnet should give your audience a taste of the solutions you can offer, addressing an early need and seamlessly leading them towards your more comprehensive, paid offerings.
So, let’s say you’re an Instagram coach who helps service providers book clients from Instagram. You might offer a pack of 10 High-Converting Instagram Carousel Templates as a lead magnet, and then offer a paid 1:1 Consulting Package for further support.
Setting up a lead magnet doesn’t have to be hard. You simply need an email provider to create it with (I use Convertkit). From there, you can share a link to your lead magnet or embed it on your website, like I do on mine (see an example below this post!).
E-books are probably the most well-known form of lead magnet. They’re a versatile way to deep dive into your knowledge and expertise. To make an E-book attractive to a prospect, hone in on one specific topic or angle. Here are examples for 3 different niches:
A webinar is a great choice if you’re launching a new program, wanting to generate leads to an evergreen offer, or want to generate applications for 1:1 coaching. While a webinar may take a little bit more time to put together than other types of lead magnets, they have the potential to convert at a higher rate compared to other lead magnets due to their interactive and personal nature. Whenever a prospect sees your face on camera (and especially in real time!), you generate trust pretty fast.
Mini-courses are a brilliant way to showcase your teaching style. They should be concise, focused, and provide a clear learning outcome (best if it’s a first step, like “The Beginner’s Guide to Creating Reels that Attract New Followers”. By offering a snippet of your expertise, you can entice learners to explore more comprehensive offerings.
These are ideal for providing a condensed overview of processes or key concepts. You could distil your signature process into a simple checklist, or create a checklist from the first module of your signature program or first coaching lesson. Ultimately, checklists and cheat sheets should be designed for easy consumption, offering clear, step-by-step instructions or summaries that users can refer to quickly. An example could be “The Facebook Ad Pixel Checklist: 5 Steps to Setting Up Your Facebook Pixel.”
Quizzes are excellent for interactive engagement and can be tailored to assess or guide your audience on various topics. The key is to make them both entertaining and informative, with personalised feedback or results that add value to the participant’s experience.
While they may take a bit of time and intention to set up, a strategic quiz is worth its weight in gold because it gives you a ton of great data about your audience and can help you segment your list (so you can tailor your offers to your subscribers’ needs!).
Email challenges are the most simple, straightforward type of challenge. This is the very first lead magnet I created way back in 2016! Email challenges are so easy to put together because they’re simply just a set of valuable emails that you automate to send out over a set period (a few days or a week) Each email should encourage the recipient to take a specific action or learn a new concept. At the end of the challenge, you can extend an invitation to grab your paid offer.
Videos are a powerful medium for quickly building trust and connection. They are ideal for demonstrating techniques, showing tutorials, sharing personal stories, or providing visual explanations. You can deliver a video series via email. Each daily video should provide some kind of quick win or “aha” moment and encourage viewers to watch the next video in the series. Like a challenge, you should make an offer in your final video.
A private Facebook group is a great choice for new coaches as it allows you to show your expertise while connecting deeper with new subscribers relatively quickly. You can use a Facebook Group to share additional resources, facilitate discussions, initiate collaborations, and offer support.
Case studies provide tangible evidence of the effectiveness of your coaching or courses. They should detail the client’s journey, the challenges faced, the solutions applied, and the results achieved. Well-documented case studies can be powerful testimonials to your methods and results.
Templates, such as those for social media posts or email campaigns, offer a practical framework that your audience can adapt and use. They should be well-designed, easy to customise, and relevant to the common needs and challenges of your audience. Think of resources like customisable Canva templates for Instagram Carousels or a Pitch Template for Getting New Clients.
Toolkits are curated collections of resources like worksheets, guides, software tools, and more. They provide a comprehensive package of materials designed to help your audience achieve specific goals or complete specific tasks more efficiently. Examples include “Social Media Toolkit for Service Providers,” “Pinterest Starter Kit for Course Creators”.
Roadmaps are visual guides outlining the steps necessary to achieve a particular outcome. They should be clear, concise, and actionable, providing a path that your audience can follow to reach their goals, such as launching a course or developing a coaching practice. You can create a simple Roadmap using a tool like Trello or Asana and listing steps with “boards” and “cards”.
Planners are in-depth tools for planning and organisation. They might include templates, calendars, and resources for specific projects like a course launch or a content marketing strategy. Good planners help your audience organise their tasks, set goals, and track progress.
An example of a planner in my own business is my Course Launch Planner. It has a really specific outcome: to help course creators plan their online course launch in just one weekend. There are SO many ways you can adapt this to your niche. Here are some ideas for different niches:
A strategy session is a great lead magnet to offer as a lead in to 1:1 coaching. This session allows you to understand a potential client’s needs, helps them feel heard and understood, and gives you the opportunity to explain your coaching methodology and present a paid service as a solution to your prospect’s challenges.
There you have it, 15 high-value lead magnet ideas that you can offer to attract new leads!
To help you get started with your welcome email sequence, I’ve created a free welcome email template that’ll help you put together your first email in 15 minutes. Seriously, it’s so easy.
*This post contains affiliate links. If you purchase products via the links in this post, I may receive a commission. I only recommend products that I truly believe in.
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