I see so many business owners focusing all their attention on Instagram and zero on email, and it makes me feel a little stressed for them. Don’t get me wrong, Instagram is great and all. It can be a fantastic way to reach new people. But you don’t own it. The algorithm changes all the […]

Each week inside my membership, Inbox to Income, I review the emails of brilliant coaches and course creators, just like you. It’s one of the highlights of my week—getting a peek into their world and helping them fine-tune their messages. 🤝 BUT I’ve noticed a few common mistakes coaches and course creators make when it […]

How to Rekindle the Spark with Your Email List After a Break (Unintended or Not!) Confession time: Have you ever ghosted your own email list? You built your list with your very best lead magnet, got people to download it, and then… went radio silent. 🙈 If this sounds familiar, you’re not alone. We’ve all been […]

Ever feel like your newsletter is just a tiny fish in the vast sea of the internet? You’re not alone. But what if I told you there’s a way to make your emails the equivalent of a glittering, neon-lit Vegas sign? You can, and in this blog post I’m revealing how!

15 lead magnets that are working right now to help coaches attract subscribers.

Today, I want to take you right back to the beginning of my own online course journey by sharing about my very first online course launch in 2016 (a $6K+ launch with a tiny email list of less than 300!). This is a part of a series on my podcast called The Launch Files, where […]

If you’re a seasoned course creator gearing up for a relaunch in 2024, you already know the ropes. Yet, relaunching is a different ball game. It requires a finely tuned plan that goes beyond just rehashing your old strategy.

If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.

After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.

But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.

So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]

We’ve all been there – that moment of sheer disappointment when you hit the “send” button on an email, announcing that your course doors are wide open, only to be greeted with a deafening silence. It’s a gut-wrenching feeling, especially when you’ve poured your heart and soul into crafting an irresistible offer that you were absolutely certain your audience would be jumping at.