How do you get seen by the right clients? Marketing, of course! And where should you market? On Instagram? Pinterest? Email? Facebook? TikTok? The list goes on. First of all, I’d like to suggest that you don’t have to (and in fact, shouldn’t) use as many platforms as you can to market, especially if you’re […]

How to get seen by the right ideal clients (& how to actually convert them!)

Business, Podcast

On the Expert Status Show, I’m diving into a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding.  Rachel Green is an expert at online branding, passionate about bridging the gap between strategy and design and dedicated to educating and empowering you to build a brand that allows […]

A Conversation About Strategic Branding, Web Design, and Rebranding 

Podcast

As an online business owner, you know you need to stay front of mind for your audience in order to keep making sales. The missing piece that allows you to do that? Content. And not just any content — strategic content. Because content for content’s sake might build that know, like, and trust factor, but […]

How to Create Consistent Monthly Content to Drive Your Business Goals in 2024

Copywriting, Podcast

I recently made a HUGE pivot in my business after feeling like it was totally snoozeworthy (aka boring) and just didn’t fit my lifestyle and goals after having a baby. (You can hear all about it in my podcast episode, “How I’m making business fun again”.) Today, I want to pull back the curtain on […]

Behind the Scenes of My Rebrand

Business, Podcast

In this episode of the Expert Status Show, my friend Hannah Murphy joins me for a candid (and somewhat controversial) chat about the online marketing industry. We chat about… The current landscape of the industry Things that have gotten lost over the last few years that we believe are really important Business foundations that have stood the […]

Controversial opinions about the marketing industry with Hannah Murphy

Business, Podcast

I was scrolling through Pinterest when I saw it — freakin’ captivating content from another copywriter. I couldn’t look away. Sippin’ my latte, I flicked through tens, if not 100s of posts. The new-ish Pinterest algorithm had me HOOKED. Bravo, Pinterest, bravo. 👏🏼 It could’ve been the caffeine hitting my bloodstream or the constant scrolling, but […]

There’s no “right” way to run your business

Business, Podcast

I’ve got a confession to make… I’ve felt so uninspired by this whole business thing lately. Seriously bored. It may have something to do with the fact that I have a super energetic 10-month old and barely have any time to do, well, anything 🤣 (mummas, ya feel me?) But I think the problem lies […]

How I’m making business fun again

Business

Elise on couch

Amie Finlayson is an online business strategist & marketing automation specialist for time-stretched, vision-led entrepreneurs + teams. She is the CEO of Ultraviolet MKTG, a marketing automation & business operations agency, and creator of Work In Flow, an 8-week course for service providers who want to better manage their own projects, their client load, and […]

Using automation to simplify your business without losing a human-centered approach

Podcast

Have you ever gone to write your About page and found yourself frozen at the keyboard? You wonder, “how do I write about my expertise?” and “how do I do it without feeling sleazy, slimy, just plain awkward?” So, you either… spend hours staring at a blinking cursor, scratching your head while fuelling up on […]

How to write your about page without feeling awkward about it!

Podcast

Alora Rachelle is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing and systems that bring balance and healthy boundaries. Here’s what we’re […]

The truth most people won’t tell you about scaling to 6 figures with a newborn

Podcast

When my clients come to me, their course sales have either plateaued or decreased from launch to launch. They know something isn't working but they can't quite put their finger on what that is, or they don't know how to fix it. I help them optimise their launch so they can finally have consistent, predictable high-income launches.

Copywriter, launch strategist, & chief rosé taster helping coaches & course creators make ever-increasing sales

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