One of the most effective ways to increase sales and boost your credibility is with testimonials. The right testimonial can make potential customers feel like they know, like and trust you.
Testimonials are a form of social proof. Most of us need validation from other people before making important decisions – like buying a product or service. They assure your ideal clients that what you’ve created won’t just “promise” to get them the result they want, but will actually help them get the transformation they want. After all, people buy from people!
If you want to supercharge your sales with killer testimonials, read on for 5 simple tips that you can implement today.
First, if you’re asking questions on a call or in person, you’ll want to create a script that’s short and sweet. You can use this to guide your conversations with customers and prospects, but don’t make it too rigid — you want to be able to adapt the conversation based on what they share with you.
Now it’s time to ask those questions! Here are some questions to consider including in your own testimonial form:
When it comes to asking for testimonials, most business owners simply ask their client or student to provide a testimonial… and that’s it. They don’t show them how to provide a testimonial.
If you want someone to provide a killer testimonial, you need to make it easy for them! Give them a platform and prompts (see the questions above!) they can use to quickly share their thoughts. I personally like to provide my students and clients with a simple, short form in Airtable. This makes it so easy for them to see everything in one place, quickly fill it out, and press “submit!”
I ALWAYS include an optional bonus question asking them if they’d like to submit a video testimonial answering the questions. Video testimonials are worth their weight in gold, so it’s worth including this option!
When you ask your clients to include a call-to-action in their testimonials. Here’s an example from one of my own clients of what this can look like:
“For the first time ever, I actually have content my audience raves about. Thanks to Elise, my views have increased, I’ve remained front of mind for my audience and I’m creating content that actually feels like me and connects with my audience. I recommend you hire Elise, she’s the best!”
See that part about “I recommend you hire Elise”? That is the call to action.
The great thing about this is that it’s specific and actionable. So someone who has been reading the services page about my Content Retainer Service and is thinking about applying, might just be brought over the line by that strong encouragement to hire me.
If you want to get this kind of response in your testimonial, you could ask this question: What would you say to someone else who’s thinking about hiring me for this service?” I promise you — this is bound to get you powerful results.
That’s the wrap up on my 5 tips for killer testimonials!
If you’re about to launch a program or new digital product — or if you simply want to supercharge the messaging for your existing offer — start asking for testimonials from your best clients and watch the sales roll in.
If you want to take things a step further and create even more sales momentum with this strategy, try adding a call-to-action to each testimonial (see the example above). This will make all the difference in helping your potential customers feel like they know, like and trust you enough to hit the buy button right away!
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