There’s no “right” way to run your business

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I was scrolling through Pinterest when I saw it — freakin’ captivating content from another copywriter.

I couldn’t look away. Sippin’ my latte, I flicked through tens, if not 100s of posts. The new-ish Pinterest algorithm had me HOOKED. Bravo, Pinterest, bravo. 👏🏼

It could’ve been the caffeine hitting my bloodstream or the constant scrolling, but all of a sudden, I HAD to have a Pinterest strategy — like, yesterday.

So I madly started searching Instagram for Pinterest managers and browsing their services, until I thought “what the heck are you doing, Elise? HOLD UP A SECOND!!” Truth is, while I know I want to have a Pinterest strategy in the future, it is NOT something I need to be giving my attention to RIGHT. NOW — like, this-second-otherwise-my-business-will-fall-apart-kinda attention. lol.

Anyway — this made me think about how a quick glance at Instagram, Pinterest, or TikTok can pull us in SO many directions in just a few seconds.

We think that just because someone else has a webinar strategy, we have to.

…because someone else sells high-ticket services, we have to.

…because someone else is launching a mastermind, we have to.

…because someone else bought a particular website template, we have to.

…because someone else sells digital products through a Pinterest funnel, we have to.

…because someone else posts a Reel every day, we have to.

This literally applies to hundreds of different things.

Oh, and did I mention that we have to implement RIGHT AWAY and move super fast, otherwise we’ll miss out and get left behind?

oh. my. gosh. isn’t that, like, the most EXHAUSTING thought??

Back to my good ol’ Pinterest moment for a sec…

After that moment of Pinterest panic, I snapped back to reality, took a good hard look at my actual to-do list, and thought “oh yeah, THAT’S what I actually want and need to do right now in my business”.

Because I’d spent the last few months asking myself what I wanted MY business to look like.

How did I want it to look and feel and operate for ME, as a mother, as someone with limited time, as someone who enjoys service-based work and wants to grow her team but also loves educating.

For example, BEFORE I had a baby, VIP days were my JAM.

I also offered Brand Messaging & Web Copy services, no problemo!

I could work all day, finish late if I wanted. No-one needed my attention during the day. I could focus 100%.

I could also run my business pretty much on my own.

But AFTER having a baby, that all changed. I needed to make some serious pivots in my business.

For a while there, I completely scratched my services (psst: they’re back now and you can head to connecitoncopy.co to find out more — I’ll be sharing more about the rebrand in an upcoming episode)

I definitely couldn’t run everything on my own. So, before I went on mat leave, I hired an assistant to manage my inbox, handle client communication, look after the students inside my membership, and so on.

Now, Archer starting daycare a couple days a week, I’m going to have more time to work in my business (without having to do it in nap time or after bed time or in the wee hours of the morning), so I’m bringing back my services and really putting the foot down on my business growth so I can expand these offerings and bring on new team members to support the service side of my business in the near future.

What I’m getting at is this: I needed to ask myself what worked for me.

And the truth is, that worked for me BEFORE I had a baby, after I had a baby, and now 10 months after having that baby, is ALL different, because these are all different seasons in my personal life and in my business.

You see, we too often fall into the trap of doing things like everyone else simply because that’s what we think will make us successful.

But I think what makes us successful is doing the things that actually suit our life, that we actually enjoy, and that actually move the needle in our business.

You can sell high-ticket services — but you don’t have to.

You can join a mastermind — but you don’t have to.

You can pay someone thousands of dollars to help you figure it out — or you can figure it out on your own with a good old mix of Google and YouTube.

You can sell digital products — but you can also just stick to selling services.

You can sell VIP days — but you can also complete projects over a multi-week timeline.

So, here’s your permission slip (although you don’t need that from me) to run your business YOUR way.

To see those Instagram posts and think “oh, good for them!” and then freakin’ back yourself and your vision for your business and go and use the marketing strategies that you want to use and create offers that genuinely work for your lifestyle and serve your clients. Because it is YOUR business, after all.

Psst: Did this resonate with you?

If so, I’d love to hear from you. Leave a comment and let me know what your biggest takeaway was.