Why Email Marketing Should Be Your Top Focus in 2024 (and How to Get Started)

I see so many business owners focusing all their attention on Instagram and zero on email, and it makes me feel a little stressed for them. Don’t get me wrong, Instagram is great and all. It can be a fantastic way to reach new people. But you don’t own it. The algorithm changes all the time and it’s so freaking hard to get your message in front of your dream client consistently. In fact, only a small percentage of your followers even see your posts (yikes!). And let’s not forget the occasional platform shutdown that sends everyone into a panic.

But then a hero comes alonggggggg… (yes, I’m singing, don’t judge) in the form of EMAIL. Email is the magic unicorn that helps you get your message in front of your dream client with ease. A decent email newsletter is opened by around 30-40% of your list, by the way—yipee!

Think of it like this… Your social media accounts are the party, and your email list is the weekly coffee date where you start to know, like, and trust your new friend. Here’s why email should be your #1 marketing focus in 2024:

1. Direct Access to Your Audience

Your emails land directly in your audience’s inbox, not in a feed full of distractions. You have their attention—use it wisely! When someone subscribes to your email list, they’re giving you permission to reach out to them directly. This is a huge advantage over social media, where your posts are just one of many competing for attention in a cluttered feed.

One of the best ways to capitalize on this direct access is by creating a welcome email sequence to nurture subscribers from the get-go. A well-crafted welcome sequence can help you introduce yourself, share your story, and set expectations for what your subscribers will receive from you. This sequence can build trust and rapport, making your new subscribers feel valued and understood.

Want to include a welcome email sequence to nurture your new subscribers? Grab my FREE Welcome Email Template here >>

2. Control Over Your Content

You control your email list. No algorithms dictate who sees your content. If someone’s on your list, they see your emails. This level of control means you can ensure that your most important messages reach your audience. Unlike social media platforms that are constantly tweaking their algorithms, email provides a stable and predictable way to communicate with your audience.

3. It’s a Direct Way to Sell

Email is an incredibly effective sales tool. By nurturing your email list with valuable content and building trust over time, you can create a warm audience that’s ready to buy when you present your offers. Email marketing allows you to launch products, promote sales, and offer exclusive deals directly to your most engaged audience.

4. Personalization and Direct Interaction

Email allows for more personalised and direct interaction. It’s like having a conversation over coffee instead of shouting across a crowded room. You can segment your email list to send targeted messages to different groups of subscribers, making your communication more relevant and engaging. Plus, email provides the perfect platform for one-on-one interactions, such as replying to questions or providing personalized advice.

5. Higher Engagement Rates

A decent email newsletter is opened by around 30-40% of your list, which is significantly higher than the engagement rates typically seen on social media. This means more people are actually seeing and engaging with your content. Higher engagement leads to better relationships with your audience and more opportunities to convert subscribers into customers.

6. Stability and Reliability

Social media platforms come and go, but email has stood the test of time. With the constant changes in social media algorithms and the risk of platform shutdowns, relying solely on social media for your marketing is risky. Email, on the other hand, is a stable and reliable communication channel that you own and control.

Ready to Get Started with Email Marketing?

Email marketing is what I teach in my membership, Inbox to Income. I show you how to grow and nurture your email list with hot, qualified leads—and sell your offers over and over again while you sleep.

Sound like what you need? Learn more about Inbox to Income here.