Because when I started my business, I didn’t know that. I thought I needed to offer lots of different things and have lots of different types of services, all at different price points so that everyone could afford something. I also thought I had to have a range of freebies, so that if someone didn’t like one of them they could go and grab another one. And I thought by doing all of these things, I would see a lot of growth in my business.
But doing all of the things just ended up being super exhausting. And even though I was making money, I wasn’t making more money.
Because the truth is, you shouldn’t create new offers just for the sake of creating offers. You should only create a new offer, whether it’s a service or a product, if you love the topic and really enjoy the work. And then you can market your offer in a way that feels really good to you.
You don’t need to have an offer for every price point. And you definitely don’t need to be creating custom packages for each and every customer that comes your way. I know you might be thinking that you won’t be able to make enough money with just a couple of offers, but you don’t need to be doing all of the things.
What I have learnt though, through both my own trial and error and the wisdom of other people, is that if you have multiple offers, then you are constantly dividing your attention between all of them. And I don’t know about you, but as a business owner, I constantly have new ideas that I get so excited by and want to follow through with every single one. But what we have to realise is that every time we put a new offer out, it needs to have a system behind it in order to be successful.
So you might have one offer that has a particular system for how you support your clients and market your service. And another system for offer two, and another for offer three, and so on. So if you then add in all these extra offer ideas that you’re dreaming up, you’re going to end up with so, so, so much work to do. And I’m not saying that isn’t possible, but it’s also not the key to making more money in your business.
You really can make more money in your business by actually cutting down your offers. I have experienced it myself. I’ve gone from having multiple levels of my copywriting service and creating multiple courses and having to stretch my time and energy between them all, to streamlining my copywriting services and only offering one online course. This way, I’ve been able to perfect my systems and continue to build upon and improve my offers for my clients.
When you have just one or offers, you are able to give them your undivided attention. And this means actually growing the offers by looking at data, making tweaks and changes to have a super valuable service or product for your clients. You will be able to keep improving the client experience, which is going to help your offer to sell well and make you money. That’s been my experience, at least.
But you might be thinking, “I’m multi passionate”. Honestly, so am I. I have so many ideas I’ve had to put on the shelf, because it’s really important to me that I only introduce new offers once my current ones are sustainable. I don’t want to have heaps of half done projects that leave me struggling and feeling stressed out. So I have to be disciplined and hold onto my ideas until the time is right for me to turn them into offers.
I do this by asking myself some questions whenever I get the urge to introduce a new offer. Does it have to happen right now? What would happen if I put that idea on the shelf and picked it back up in six months time or in a year? How much attention would it take away from my current offers? What systems would I need in place for my current offers to bring a new one to life? What systems would I need to put in place for this new offer? I encourage you to ask yourself these questions as well, because the last thing you want to do is rush into creating another offer that might impact the things you’re already working on. Maybe you’ll be in the right place to start working on a new offer, or your answers will help you realise that right now isn’t the right time.
Instead, you might give yourself some designated time each week to explore some new ideas and have fun with them. You don’t have to attach any outcome expectations to this time, but you can enjoy yourself and scratch the “new idea” itch.
I recently had a new business idea and so I sat down with my husband, shared all my thoughts and wrote down all of my ideas. But ultimately, I decided to put the idea on the shelf and look at it again next year. I know it’s a great idea and I’d love to explore it further, but I also know it’s not the right timing.
If you do come up with a new idea that you think is something you definitely want to revisit in the future, your next step might be to set some goals for your current offers that you need to achieve first. You might set a particular monthly income you want to be earning from your current offers. Or you might want to have hired an assistant so that you’re not having to do all of the work yourself.
The most important thing though is to develop the right systems for your current offers first, so that when it is time to introduce a new offer you won’t end up burning yourself out. Instead, you’ll be able to expand your business and increase your income.
Thanks for reading this post! I hope you found it valuable. As always, I’d love to hear your thoughts. Comment down below and let me know what you found most helpful or surprising about cutting down your offers to make more money!
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