Each week inside my membership, Inbox to Income, I review the emails of brilliant coaches and course creators, just like you. It’s one of the highlights of my week—getting a peek into their world and helping them fine-tune their messages. 🤝 BUT I’ve noticed a few common mistakes coaches and course creators make when it […]
How to Rekindle the Spark with Your Email List After a Break (Unintended or Not!) Confession time: Have you ever ghosted your own email list? You built your list with your very best lead magnet, got people to download it, and then… went radio silent. 🙈 If this sounds familiar, you’re not alone. We’ve all been […]
If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.
After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.
But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.
So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]
We’ve all been there – that moment of sheer disappointment when you hit the “send” button on an email, announcing that your course doors are wide open, only to be greeted with a deafening silence. It’s a gut-wrenching feeling, especially when you’ve poured your heart and soul into crafting an irresistible offer that you were absolutely certain your audience would be jumping at.
If you’ve poured your heart and soul into creating a value-packed lead magnet to warm up ideal clients before a course or program launch only to hear crickets when you promote it, you might feel pretty disheartened.
The good news is that the problem isn’t your amazing lead magnet, it’s your landing page and the positioning of your offer.
When my clients come to me, their course sales have either plateaued or decreased from launch to launch. They know something isn't working but they can't quite put their finger on what that is, or they don't know how to fix it. I help them optimise their launch so they can finally have consistent, predictable high-income launches.