15 High-Value Lead Magnets for Coaches in 2024

Looking to grow your list with a high-converting lead magnet?

You’ve come to the right place!

In this blog post, I’m sharing 15 lead magnets that are working right now to attract subscribers. Let’s dive in!

What is a Lead Magnet?

At its core, a lead magnet is a valuable resource you offer for free in exchange for an email address. An effective lead magnet should give your audience a taste of the solutions you can offer, addressing an early need and seamlessly leading them towards your more comprehensive, paid offerings.

So, let’s say you’re an Instagram coach who helps service providers book clients from Instagram. You might offer a pack of 10 High-Converting Instagram Carousel Templates as a lead magnet, and then offer a paid 1:1 Consulting Package for further support.

Setting up a lead magnet doesn’t have to be hard. You simply need an email provider to create it with (I use Convertkit). From there, you can share a link to your lead magnet or embed it on your website, like I do on mine (see an example below this post!).

1. E-book

E-books are probably the most well-known form of lead magnet. They’re a versatile way to deep dive into your knowledge and expertise. To make an E-book attractive to a prospect, hone in on one specific topic or angle. Here are examples for 3 different niches:

1. Social Media Coaches: “Your First 100 Followers: A Beginner’s Guide to Social Media Success.” This e-book could be tailored for individuals or small business owners just starting on social media. It would cover the fundamentals of choosing the right platforms, setting up profiles, and strategies for gaining the first 100 followers, which is often a significant initial milestone.
2. Virtual Assistant Coaches: “Launching Your VA Career: The First Steps to Becoming a Successful Virtual Assistant.” This e-book might be designed for aspiring virtual assistants, focusing on essential first steps such as identifying niche services, setting up a professional online presence, and tips for landing the first clients.
3. Life Coaches: “The First Step to Personal Change: Understanding Your Goals and Values.” This e-book could cater to individuals at the very start of their personal development journey, offering guidance on self-reflection, goal setting, and understanding core values, which are crucial first steps in any transformative life coaching process.

2. Webinar

A webinar is a great choice if you’re launching a new program, wanting to generate leads to an evergreen offer, or want to generate applications for 1:1 coaching. While a webinar may take a little bit more time to put together than other types of lead magnets, they have the potential to convert at a higher rate compared to other lead magnets due to their interactive and personal nature. Whenever a prospect sees your face on camera (and especially in real time!), you generate trust pretty fast.

3. Free Mini-Course

Mini-courses are a brilliant way to showcase your teaching style. They should be concise, focused, and provide a clear learning outcome (best if it’s a first step, like “The Beginner’s Guide to Creating Reels that Attract New Followers”. By offering a snippet of your expertise, you can entice learners to explore more comprehensive offerings.

4. Checklists and Cheat Sheets

These are ideal for providing a condensed overview of processes or key concepts. You could distil your signature process into a simple checklist, or create a checklist from the first module of your signature program or first coaching lesson. Ultimately, checklists and cheat sheets should be designed for easy consumption, offering clear, step-by-step instructions or summaries that users can refer to quickly. An example could be “The Facebook Ad Pixel Checklist: 5 Steps to Setting Up Your Facebook Pixel.”

5. Interactive Quizzes

Quizzes are excellent for interactive engagement and can be tailored to assess or guide your audience on various topics. The key is to make them both entertaining and informative, with personalised feedback or results that add value to the participant’s experience.

While they may take a bit of time and intention to set up, a strategic quiz is worth its weight in gold because it gives you a ton of great data about your audience and can help you segment your list (so you can tailor your offers to your subscribers’ needs!).

6. Email Challenges

Email challenges are the most simple, straightforward type of challenge. This is the very first lead magnet I created way back in 2016! Email challenges are so easy to put together because they’re simply just a set of valuable emails that you automate to send out over a set period (a few days or a week) Each email should encourage the recipient to take a specific action or learn a new concept. At the end of the challenge, you can extend an invitation to grab your paid offer.

7. Video Series

Videos are a powerful medium for quickly building trust and connection. They are ideal for demonstrating techniques, showing tutorials, sharing personal stories, or providing visual explanations. You can deliver a video series via email. Each daily video should provide some kind of quick win or “aha” moment and encourage viewers to watch the next video in the series. Like a challenge, you should make an offer in your final video.

9. Facebook Group

A private Facebook group is a great choice for new coaches as it allows you to show your expertise while connecting deeper with new subscribers relatively quickly. You can use a Facebook Group to share additional resources, facilitate discussions, initiate collaborations, and offer support.

10. Case Study File

Case studies provide tangible evidence of the effectiveness of your coaching or courses. They should detail the client’s journey, the challenges faced, the solutions applied, and the results achieved. Well-documented case studies can be powerful testimonials to your methods and results.

11. Template

Templates, such as those for social media posts or email campaigns, offer a practical framework that your audience can adapt and use. They should be well-designed, easy to customise, and relevant to the common needs and challenges of your audience. Think of resources like customisable Canva templates for Instagram Carousels or a Pitch Template for Getting New Clients.

Two templates I offer include a Welcome Email Sequence Template and a Blog Content Calendar for Coaches.

12. Toolkit

Toolkits are curated collections of resources like worksheets, guides, software tools, and more. They provide a comprehensive package of materials designed to help your audience achieve specific goals or complete specific tasks more efficiently. Examples include “Social Media Toolkit for Service Providers,” “Pinterest Starter Kit for Course Creators”.

13. Roadmap

Roadmaps are visual guides outlining the steps necessary to achieve a particular outcome. They should be clear, concise, and actionable, providing a path that your audience can follow to reach their goals, such as launching a course or developing a coaching practice. You can create a simple Roadmap using a tool like Trello or Asana and listing steps with “boards” and “cards”.

14. Planner

Planners are in-depth tools for planning and organisation. They might include templates, calendars, and resources for specific projects like a course launch or a content marketing strategy. Good planners help your audience organise their tasks, set goals, and track progress.

An example of a planner in my own business is my Course Launch Planner. It has a really specific outcome: to help course creators plan their online course launch in just one weekend. There are SO many ways you can adapt this to your niche. Here are some ideas for different niches:

1. Life Coaches:
   • Goal Setting Planner: A comprehensive planner to help individuals set and achieve their personal and professional goals.
   • Daily Journal and Planner: A combination of a daily journal and planner to encourage self-reflection, gratitude, and time management.
2. Wellness Coaches:
   • Healthy Eating Meal Planner: A meal planner with nutritious recipes, grocery lists, and tips for maintaining a balanced diet.
   • Fitness Workout Planner: A workout and exercise planner with routines, progress tracking, and fitness goals.
3. Business Coaches:
   • Business Launch Planner: A step-by-step guide for entrepreneurs to plan and execute their business launch successfully.
   • Marketing Campaign Planner: A planner focused on marketing strategies, content calendars, and tracking campaign performance.
4. Career Coaches:
   • Career Development Planner: A tool to help individuals assess their skills, set career goals, and plan a path to professional growth.
   • Job Search Planner: A planner with templates for resume building, job search tracking, and interview preparation.
5. Relationship Coaches:
   • Relationship Building Planner: A guide to improving personal relationships with communication exercises, date night ideas, and conflict resolution strategies.
   • Dating and Romance Planner: A planner for singles and couples, featuring date planning, relationship goal setting, and love language assessments.
6. Parenting Coaches:
   • Positive Parenting Planner: A resource for parents with tips on positive discipline, child development milestones, and family routines.
   • School Success Planner: A planner for parents to support their child’s academic success, including homework schedules and parent-teacher communication tools.
7. Financial Coaches:
   • Budget and Savings Planner: A financial planner with budgeting templates, expense tracking, and savings goals.
   • Debt Reduction Planner: A guide to managing and reducing debt with repayment plans and financial strategies.
8. Time Management Coaches:
   • Time Blocking Planner: A planner focused on effective time management techniques, with daily and weekly schedules.
   • Productivity Planner: A tool to boost productivity with goal prioritization, task lists, and time-tracking features.

15. Strategy Session

A strategy session is a great lead magnet to offer as a lead in to 1:1 coaching. This session allows you to understand a potential client’s needs, helps them feel heard and understood, and gives you the opportunity to explain your coaching methodology and present a paid service as a solution to your prospect’s challenges.

There you have it, 15 high-value lead magnet ideas that you can offer to attract new leads!

Your next steps?

• Pick a lead magnet format that works best for you
• Create your lead magnet, keeping in mind that it should teach a first step that naturally leads to your paid offer
• Start driving leads to your lead magnet (promote it on your website, blog, social media, ads)
• Automate a welcome email sequence so you can nurture new subscribers and convert sales!

To help you get started with your welcome email sequence, I’ve created a free welcome email template that’ll help you put together your first email in 15 minutes. Seriously, it’s so easy.

Set up your first welcome email with my free template >>

Xo,
Elise

*This post contains affiliate links. If you purchase products via the links in this post, I may receive a commission. I only recommend products that I truly believe in.