Have you ever discovered an account on Instagram and followed it within a matter of seconds?
Every now and then, I’ll come across an Instagram account and do just this. Before I’ve taken the time to scroll down the account’s feed, I’ve hit the pause button – on the bio. Why? Because it’s engaging and totally relatable.
But how did the person behind the account capture my attention in a matter of seconds with just the Instagram bio? Let’s look at the key elements that make up a perfect Instagram bio.
You get one tiny little circular image to display your personality – so let it shine through.
Your bio link is the only space Instagram allows users to include clickable links (and the only way viewers will be able to find out more about you!), so make the most of this precious space.
Be aware that Instagram favours links that start with ‘http://’ – so make sure you include this before your web link to avoid your link being taken down.
Your email address is key if you want people to be able to reach you – be it a brand, a contributor, the media, or a fellow Instagrammer just wanting to say hi.
Better yet – you can enable Instagram for business, which will draw key information from your Facebook page and also create a ‘CONTACT’ button that will link directly to a fresh email with your address in it.
Your bio is a tiny but worthy little space where you can let your personality really shine, all the while letting viewers know what you do. Here are some of the ways you can get creative in your Instagram bio:
I’m a launch strategist and former launch copywriter helping coaches & course creators have predictable, money-making launches
When my clients come to me, their course sales have either plateaued or decreased from launch to launch. They know something isn’t working but they can’t quite put their finger on what that is, or they don’t know how to fix it. I help them optimise their launch so they can finally have their first 50K (& beyond) launch.
Are you a course creator who wants to have their first $50K course launch?
You need my $50K Course Launch Roadmap! It covers the 10 steps you need to take if you want to hit $50K in your next course launch, from pre-launch right through to cart close.
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