If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.

After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.

But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.

7 sure-fire ways to increase sales for your next launch


So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]

Why Your Course Launch Flopped: Uncovering 8 Reasons and How to Fix Them


We’ve all been there – that moment of sheer disappointment when you hit the “send” button on an email, announcing that your course doors are wide open, only to be greeted with a deafening silence. It’s a gut-wrenching feeling, especially when you’ve poured your heart and soul into crafting an irresistible offer that you were absolutely certain your audience would be jumping at.

The Power of Pre-Launch: 6 Strategies for Priming Your Audience Before Cart Opens

Business, Launching

If your last launch was a total bust, you may have been missing the all-important pre-launch phase. This is where you build anticipation and excitement around your offer before you officially launch it.

In this blog post, I’m going to take you through the most important elements of a successful pre-launch campaign that you need to include in your launch plan.

How to Create a Successful Pre-Launch Campaign: 6 Steps You Need to Know

Business, Email marketing, Launching

If you’ve ever tried to launch a new digital product or course, then you know it can be a long process. You need to create the product, write all of the copy to promote it, create design mockups, and any other marketing collateral. You also have to market it — and sometimes that involves sales […]

How to Run a Cash-Injecting Beta Launch for Your Online Course

Business, Launching

When my clients come to me, their course sales have either plateaued or decreased from launch to launch. They know something isn't working but they can't quite put their finger on what that is, or they don't know how to fix it. I help them optimise their launch so they can finally have consistent, predictable high-income launches.

Copywriter, launch strategist, & chief rosé taster helping coaches & course creators make ever-increasing sales

Hi, I'm ELISE.

meet your go-to copywriter

free stuff

welcome email template


free resource for coaches & course creators

My signature automated nurture sequence is yours, on the house...

Grab it now 👇

    Welcome, friend! Let's increase your conversions and make way more sales!