If you’re gearing up for a course launch, you’re likely thinking about all the moving parts you need in order to make it happen.
There are a lot! The sales page, pre-launch and launch email sequences, conversion event (webinar, challenge, etc!), checkout system, and more. Woah, it’s a lot.
If you’ve launched in the past and you’re staring down the barrel of your second, third, fourth, or even fifth launch then you’ve likely already have a lot of these launch assets on hand. Your job now is to optimise your launch to increase your conversion rate (and, ultimately, sales!) the next launch.
Apart from sharpening your messaging (which I recommend you do before every launch!) and reviewing your offer and bonuses, there are a few other things you can do to increase conversions. One of those things: increase personal touchpoints.
Why do you need to increase personal touchpoints?
The online course market has undergone a huge shift over the past few years, a lot of which happened during (and shortly after) the COVID pandemic. In fact, Thinkific found there was a 221% increase in new course creation during the early days of the pandemic. The e-learning market is forecast to pass $300bn by 2025, according to a Global Market Insights report. That’s huge.
So what does this mean for us, the course creators?
Well, there are more options available than ever before, which means buyers have become more savvy than ever before. With the current economic conditions, buyers are also more conscious of their spending, preferring to invest in people and brands they know, like, and trust.
Given this context, creating more personal touchpoints during your course launch can help you stand out from other educators who your customers may be considering investing with.
In this blog post, I’ll dive into several ways you can create these personal touchpoints to nurture your leads. These strategies can be used throughout your launch, from cart open to cart close, and even during your pre-launch period! Let’s dive in…
1. Use Video Ask
Video Ask allows you (and your customers!) to send short, personal video messages.
- Embed a video in a pre-launch or launch email (instead of sending a text-based email)
- Use Video Ask on your webinar thank-you page as a way for attendees to ask questions before your live event
- Use Video Ask on your sales page to invite visitors to ask your questions about your course
2. Run a Text Message Q&A
Host a Q&A through text messages. This is a quick and direct way to interact with your audience.
- Send out a text inviting them to ask anything they want to know about your course.
- Set a time limit for the response, say “I’m going to be replying to your messages for the next 3 hours, ask me one question about [your course topic]”
- Respond in real-time.
When used during a pre-launch period, this also shows your audience that you’re available and willing to help. It gets them in the habit of asking you questions. So that when it comes to launch time, they’ll be more likely to reach out!
3. Swap Emails for Loom Videos
Instead of long emails, try Loom videos. Loom lets you record yourself talking and share your screen if needed.
- Give an overview of your course
- Show inside the course portal
- Turn one of your emails into a Loom video (for example, I use a Loom video to explain 3 mistakes coaches make when it comes to email marketing)
Your leads get to see you and hear you, which generates trust that you simply can’t create with text alone!
4. Invite People to Voxer You
Voxer is a walkie-talkie app. Invite your leads to chat with you there. They can send you voice messages and hear your replies. It feels like a real conversation, adding a personal touch that text can’t match. Use Voxer to answer questions or give quick tips.
If you use Voxer, I recommend having an agenda for the Voxer conversation (for example: ask me one question about [course topic]) and a set period of time when you’re going to be replying to messages (I’ll be replying to your message between 10am-2pm today).
5. Host an Open House
Running an open house is a great way to give potential students a preview of what they can expect from your course. During the open house, you can show your teaching style, provide valuable content, and answer questions in real-time.
This This event can help build excitement and trust, making your audience feel more confident about enrolling in your course.
Here’s how it works:
- Schedule a live session where you walk through the course
- Share what students will learn, and highlight the benefits
- Encourage attendees to ask questions and participate
6. Invite People to 1:1 Calls
Near the end of your cart open period, offer 1:1 calls. This is especially effective 48-72hrs before the cart closes. Announce it the night before or morning that you are planning to host the calls.
- Send an email in the morning saying your calendar is open from 10am-2pm for calls
- Invite people to book a slot to chat about whether the program is a good fit for them
This personal touch can help people decide to join, as you can address their specific concerns and questions.
That’s the roundup!
In a saturated market, you need to stand out. Building real relationships with your leads is key. Use these personal touchpoints to connect, build trust, and increase your conversion rate.
Remember, these tips work from pre-launch to cart close, so you can start incorporating them before your offer goes live.
If you use any of these tips, reach out and let me know how they work for you!
Want have a $50K course launch?
Introducing the 50K Course Launch Roadmap [FREE]:
It includes the 10 steps you need to take if you want to hit $50K in your next course launch!
You’ll learn:
- How to plan out your 50K launch from pre-launch right through to cart close
- The exact steps I take to debrief a launch to figure out what to improve
- Pinpoint exactly what you need to optimise to increase your launch sales
Ready to make your next launch more successful than your last?
Grab the 50K Course Launch Roadmap now >>
Cheers to your launch success!
Leave a Reply
