There’s nothing more frustrating than setting up a funnel that should be working…
✅ You’ve got the sales page
✅ You’ve got the emails
✅ The offer is good — maybe even better than half the things you’ve seen selling online
And still, you’re sitting there refreshing your stats and wondering…
Why isn’t it converting?
Is it me? The funnel? The offer? The price?
Do I need to start over? Or post more? Or burn it all down and relaunch?
If that’s where your brain has gone lately, this post is for you.
Because here’s what I want you to hear:
Your funnel isn’t broken. It just needs fixing in the right places.
Funnels are systems — and when one part of the system isn’t doing its job, the whole thing slows down (or stalls completely). But the good news? That also means you don’t need to throw out the whole funnel.
Let’s walk through the five most common reasons funnels don’t convert — and what to do instead of spiraling or giving up.
1. Your offer isn’t positioned as a must-have
This is the first thing I look at when I’m troubleshooting a funnel — whether it’s mine or a client’s.
Not because your offer is bad.
But because value ≠ urgency.
You can have the most helpful, in-depth offer in your niche…
But if it’s not solving a clear problem your audience knows they have — and it’s not positioned as the solution they’ve been looking for — they’re not going to buy.
That doesn’t mean you need to promise wild results or make people feel broken. It just means your offer needs to feel like a clear and timely solution to something they’re actively trying to fix.
💡 Think about it like this:
Would someone look at your sales page and say,
“Oh, that’s nice… maybe one day”?
Or would they say,
“THIS is exactly what I need right now”?
Here’s what I recommend you check:
- Is your offer solving an immediate problem or just something you wish people would care about?
- Are you talking about the transformation or just what’s included?
- Can someone tell exactly what it helps them do within 5 seconds of landing on your sales page?
Inside Funnel Envy, we work on this straight away — because a funnel can’t sell what people don’t understand or feel compelled to act on. You’ll use my Offer Audit to tweak the messaging before you pour more energy into your funnel.
2. Your messaging is too vague (or trying to say too much)
Even when the offer is strong, I see so many sales pages lose people because the message just isn’t clear.
Sometimes it’s trying to do too much.
Sometimes it’s filled with coaching phrases your audience doesn’t connect with.
Sometimes it just doesn’t sound like you — and your people feel that.
You don’t need clever. You don’t need “proven copywriting formulas” that sound like everyone else.
You need to sound like a real human who understands what your ideal customer is struggling with, and can clearly explain how you help.
💬 I always say: your sales page isn’t a place to show off your writing skills — it’s a place to connect.
Ask yourself:
- Does your headline clearly say what the offer helps them do?
- Are you explaining the transformation using their language?
- Are you speaking to one specific person — or trying to appeal to everyone?
Inside Funnel Envy, we use a simple drag-and-drop copy framework to keep your messaging focused, clear, and written for your buyer — not your peers or your competitors.
3. You’re not sending enough traffic
This is one that catches a lot of people off guard.
I’ve been there myself.
I built a funnel I loved, launched it, and expected it to take off right away.
But after a few sales… things slowed down.
And I started wondering:
“Is the offer wrong? Should I try a different price point? Maybe I should rebuild the whole thing?”
But when I stepped back and looked at the numbers, I saw the truth:
I just wasn’t sending enough people through the funnel.
Funnels don’t work in theory. They work with traffic.
If only 50 people enter your funnel and your conversion rate is 2–3% (which is actually solid), that’s 1–2 sales. That doesn’t mean the funnel is broken — it means not enough people have seen it to get reliable data.
So what do you do?
- Choose one traffic method that works for your lifestyle — and commit to it
- Drive traffic consistently (not just in launch weeks)
- Set a weekly traffic target — even 100 people a week can start giving you reliable data
Inside Funnel Envy, I give you a full “traffic menu” — so whether you’ve got 2 hours a week, or 10, you can drive consistent leads in a way that makes sense for you.
4. Your email sequence isn’t doing the heavy lifting (or creating urgency)
Let’s talk about the part of the funnel that most people underuse:
Email.
Your email sequence is not just a way to “remind” people that your offer exists. It’s your built-in sales team. It’s what warms people up, builds trust, answers objections, and nudges people toward making a decision.
And it’s where most of your conversions will happen.
But here’s what most people miss:
If your email sequence doesn’t create urgency, people will wait — and usually, they’ll forget.
I learned this the hard way.
I had a funnel that was converting okay — around 2%.
Solid. Not amazing.
Then I reworked the email sequence to include a 72-hour price expiry (with a clear countdown + bonus).
Same offer. Same sales page.
Just urgency in the email flow.
The result?
Conversion jumped from 2% to 9% in a single week.
Here’s what to check:
- Are your emails building momentum — or just repeating the same “here’s the offer” message?
- Is there a real reason for someone to buy now?
- Do you have a limited-time bonus, discount, or fast-action incentive?
Inside Funnel Envy, we build email sequences that convert — not just “value emails” or reminders. You’ll get my full email strategy and learn how to write with urgency that feels good to send (and good to receive).
5. You’re not optimising — you’re assuming it’s not working
If you’ve already built your funnel and it’s not selling as much as you’d hoped, here’s what I want you to know:
That doesn’t mean the whole thing is a flop.
It probably means one part needs tweaking.
And once that part is working, you can move onto the next.
This is what optimisation is all about — and it’s where the long-term wins come from.
The best-performing funnels aren’t the ones that launch perfectly.
They’re the ones that get refined over time.
Here’s what to do instead of panicking:
- Look at your numbers: opt-in rate, sales page conversion, bump order take rate, email click-throughs
- Identify the weakest point (e.g. lots of opt-ins, but no clicks to the sales page? Your email sequence needs work)
- Test ONE change at a time (not everything all at once)
- Give your changes time to work — especially if you’re running low-volume traffic
I teach an entire optimisation loop inside Funnel Envy — so you always know where to focus, what to tweak, and how to make strategic decisions based on data (not gut feelings).
Bonus: Use my Funnel Fix Checklist
If you want a quick way to check where your funnel might be stuck, I created a checklist that walks you through the exact steps we cover above.
Here’s the mini version:
✅ Is your offer built around a clear, urgent problem and outcome?
✅ Is your messaging written in your buyer’s language — not vague or coaching-y?
✅ Are you driving consistent traffic into your funnel?
✅ Are your emails creating urgency — or just reminding people the offer exists?
✅ Have you tested and optimised anything based on real data?
Want the full checklist of 20+ little tweaks I’ve made to my funnels (and my clients’ funnels) to increase conversions?
Grab your Funnel Fix Checklist here →
Ready to turn your funnel into a sales system?
This is what we do inside Funnel Envy.
If you’re tired of guessing — tired of doing all the “right things” and still wondering why it’s not converting — Funnel Envy is where we fix it. Together.
Inside, you’ll learn how to:
✔️ Build a Daily Sales System that actually brings in consistent revenue
✔️ Craft an offer suite that stacks sales from low-ticket to high-ticket
✔️ Write a sales page that converts — without sounding like anyone else
✔️ Build funnel emails that warm, connect, and convert
✔️ Drive traffic in a way that works for you
✔️ Optimise based on data, not burnout
Leave a Reply Cancel reply
© 2025 elise hodge
