A fast, simple way to write high-converting welcome emails — in your own voice.
If you’ve ever put off writing your welcome emails because it felt too hard to know what to say, how many emails to send, or how to make it sound like you… I’ve got good news.
You don’t have to start from scratch.
And you definitely don’t have to settle for copy-paste, lifeless AI emails either.
You can use AI to write a warm, trust-building, value-packed welcome sequence.
The key? It’s not just what you prompt… it’s how you guide the process, infuse your voice, and align each email with your goals.
Let’s break it down step-by-step — including the exact 5-email structure I use, the AI prompts I recommend, and how to use them to create a sequence that builds connection and leads to sales.
Why your welcome sequence matters (a lot)
Let’s start with the obvious:
If someone’s just downloaded your freebie, they’re paying attention.
In fact, welcome emails get 4x higher open rates and 5x higher click rates than regular emails. They’re your first (and best) chance to:
- Show your new subscriber that they’re in the right place
- Set expectations and build trust
- Start shifting beliefs and laying the foundation for future sales
And yet? So many people either skip the welcome sequence altogether…
Or they send a one-liner like “Here’s your freebie — enjoy!” and leave it at that.
But if you’re trying to grow your list and sell digital products, courses, or programs — you need more than a freebie delivery email.
You need a strategic sequence that nurtures your subscriber through their first week with you.
The 5 Emails You Actually Need in Your Welcome Sequence
This is the exact sequence I use and teach — simple, intentional, and high-converting.
1. Freebie Delivery Email
Goal: Deliver the promised freebie and set clear expectations
This email is short, friendly, and immediate. It’s not the time to sell (unless you’re using a low-ticket tripwire — I’ll explain that in a sec).
What to include:
- A quick thank you
- The link to access the freebie (don’t make them dig!)
- A reminder of what the freebie will help them do
- A line about what to expect next
If you have a low-ticket offer:
You can follow the freebie link with something like:
“Want to take the next step and [solve pain point faster]? For the next 15 minutes, you can grab [low-ticket product] for just [$X]. It’s a quick win that pairs perfectly with what you just downloaded.”
This is one of the best places to plug a no-brainer offer — and yes, I do this in my own funnel with great results.
2. Introductory Email (sent 1 day later)
Goal: Welcome them personally, show empathy, and invite connection
This is your opportunity to say, “Hey, I see you. I’ve been where you are. Here’s how I can help.”
What to include:
- A warm “so glad you’re here”
- A nod to the freebie they downloaded
- A few common pain points your audience experiences
- A short story or moment they’ll relate to
- A quick ask to hit reply and share where they’re stuck
This reply request is gold. It helps you:
- Spark actual conversations
- Improve your deliverability
- Understand your audience on a deeper level
Example prompt to feed ChatGPT:
“Write an intro email for my brand [name]. My audience is [describe audience] who downloaded [freebie]. They typically struggle with [insert pain points]. I want to show I understand them and invite replies with their biggest challenge.”
3. Your Story / Credibility Builder (sent 1 day later)
Goal: Build trust by sharing why you do what you do
People want to know the person behind the brand — especially if you’re asking them to buy from you down the track.
This isn’t about listing qualifications. It’s about your why.
What you struggled with. What changed. And how you help people now.
What to include:
- A personal moment or turning point
- The “aha” that led to your offer or approach
- How you’ve helped others with the same problem
- A link to your best free resource, podcast, or blog
Example AI prompt:
“Write a story-driven email that shares why I started my business and how I help [audience]. Keep the tone warm and relatable. The story should show empathy and hint at the transformation I now help others achieve.”
4. Value Email (sent 1 day later)
Goal: Share a quick win or lesson that positions you as a helpful guide
This is your chance to teach something small but powerful.
Something your reader can implement quickly and see results from.
What to include:
- A short, intriguing hook
- Your tip or strategy
- A step-by-step breakdown (if needed)
- The result they can expect
- A call to reply with questions or insights
This builds trust fast — and shows them that you actually know what you’re talking about.
Bonus tip: You can also repurpose content here from a popular Instagram post or blog — let AI help format and simplify it.
5. Gentle Pitch Email (sent 1 day later)
Goal: Introduce your offer without being pushy
No one likes a hard sell. And in your welcome sequence? It’s not necessary.
But that doesn’t mean you can’t mention your product.
This is the perfect time to say, “Hey, if you’re ready for the next step — here’s how I can help.”
What to include:
- A quick recap of what they’ve learned
- A subtle transition into your offer
- What it is, who it’s for, and how it helps
- A few key benefits
- A call-to-action (CTA) with urgency — but low pressure
Example prompt for AI:
“Write a soft pitch email for my $7 Ultimate Sales Page Builder Board. My audience is coaches and course creators who feel stuck writing their sales page. Keep the tone helpful, not pushy. Include a CTA but make it feel low-pressure.”
Using AI to Write the Sequence (Without Sounding Like a Robot)
Here’s how to make AI work for you — and still keep your voice front and centre.
Step 1: Use strong prompts
AI is only as good as the instructions you give it. Be specific about:
- Who your audience is
- What they’re struggling with
- What freebie they downloaded
- What tone you want
- What you want the email to achieve
Step 2: Break it down one email at a time
Don’t ask for the whole sequence in one go.
Start with Email 1, then prompt for the next — each time building on the previous message.
Step 3: Edit like a human
AI gives you the first draft.
But your job is to:
- Inject your phrases and expressions
- Add real stories and beliefs
- Trim anything that feels too polished or generic
- Make sure each email sounds like you — not a “professional email template”
Step 4: Add a gentle P.S.
This is where you introduce your offers — softly.
Just a short overview with links to your core products so new subscribers can check them out if they’re ready.
I do this in every email. And it generates sales every time!
Want a head start writing your welcome sequence?
Instead of staring at a blank doc or trying to wrangle AI into saying what you actually mean…
🎉 Grab my Free Welcome Email Template.
It’s the exact email I use (and recommend to clients + students) to deliver your freebie, set expectations, and start building connection from Day 1.
You’ll get:
- A plug-and-play welcome email template
- A guided walkthrough on what to say and why it works
- Personalisation prompts to make it sound like you
Click here to download your free welcome email template
Want to write more emails faster — without sounding like a robot?
Get your hands on my 52 AI Email Prompts — designed to help you:
- Nurture your list without burning out
- Write faster in your own voice
- Sell without overthinking every word
These aren’t your average prompts.
They’re rooted in real strategy and conversion copy principles — and they help you create each email in less than 10 minutes!
Check out the 52 AI Email Prompts here →
P.S. Just getting started? Here’s a quick peek at other offers you might find helpful:
- Ultimate Sales Page Builder Board – Create your sales page fast with a drag-and-drop layout, conversion framework, and AI prompts
- Funnel Envy – My program to help you build and optimise a sales funnel that sells on autopilot
You don’t have to do it all at once — but if you’re ready to build a funnel that actually works, these tools will help you get there faster.
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