AI can be one of the fastest ways to write your sales page… but only if you know how to use it the right way.
If you just open ChatGPT and say “Write me a sales page for my course,” you’ll get something that looks okay on the surface, but underneath?
It’s flat.
It’s generic.
And most importantly—it doesn’t sound like you.
If you’ve ever read an AI-written sales page and thought, “This could literally belong to anyone,” you’re not wrong.
And here’s why that’s a problem:
- Research shows people take just 0.05 seconds to form a first impression online.
- It takes 6–8 touchpoints before a buyer is ready to make a purchase.
- Trust is the biggest driver of buying decisions—especially for digital products.
So if your sales page doesn’t instantly speak to your ideal customer and make them feel seen? They’re bouncing.
But you can use AI to help write your sales page in a way that’s aligned, strategic, and most of all—personal.
Let’s walk through exactly how to make that happen.
And to keep things simple, I want you to picture this process like running a market stall.
(Stay with me—it’ll all connect in a second.)
Step 1: Set up your stall before the crowd arrives
Imagine you’re setting up a market stall. You’ve got something amazing to sell.
But instead of prepping signs, displaying your best products, and thinking about who you’re speaking to… you just stand there and yell, “WANT TO BUY THIS THING?” to everyone who walks past.
That’s what most people do when they open up ChatGPT without a plan.
AI can speed things up, but it doesn’t replace strategy.
Before you even start writing, you need to be clear on:
- Who your ideal customer is
- What they’re struggling with right now
- What transformation your offer helps them achieve
- What makes your offer different or better than anything else they’ve tried
This is what sets the direction for everything you feed into AI.
Quick exercise: Write out these three statements before you prompt anything:
- My offer helps [audience] go from [pain point] to [specific result].
- What’s unique about this offer is [unique mechanism/angle].
- My audience is currently thinking or saying: “[insert frustration in their words].”
You can’t hand over your marketing strategy to a robot. This is your job—and it’s what makes the difference between a bland, forgettable page and one that connects instantly.
Step 2: Train your AI like a good assistant
AI is like a very eager intern.
If you say, “Write a sales page for my coaching program,” it’ll do its best. But it’ll make a ton of assumptions. And most of them will be wrong.
You need to give it better instructions—clear, specific, and rooted in everything you clarified in Step 1.
Think of it like briefing your intern at your market stall.
You wouldn’t just say, “Go sell this.”
You’d say:
“Speak to women in their 30s who’ve tried posting content on Instagram and still aren’t getting clients. Ask them what’s been working, what hasn’t. Then share how our system helps them get off the content hamster wheel and bring in consistent sales.”
Same goes for AI.
Instead of vague prompts, try this:
“You are a copywriter helping me write a sales page for my offer, Client Flow Academy. It’s for health coaches who are tired of relying on Instagram posts that don’t lead to sales. This offer helps them build an evergreen funnel so they can book clients consistently. My tone is warm, confident, and conversational. Write me 3 headline options that speak to their core frustration.”
Now you’re not just letting AI run wild—you’re giving it boundaries, tone, and direction.
Step 3: Cut the canned script
This is the step most people skip.
Once AI spits something out, they copy and paste it straight into their website.
Don’t do that.
Because what works isn’t a perfect structure—it’s copy that feels real. That sounds like you. That reads like something your audience would stop scrolling to read.
Sales pages are not just about information. They’re about connection.
People don’t buy because you gave them a list of inclusions. They buy because they feel seen. They believe you understand them. They trust that your offer can help them get where they want to go.
What to do in this step:
- Replace any vague or templated phrases with your own language
- Inject real examples and little personal insights your audience will relate to
- Add warmth, personality, or playfulness if that fits your brand
- Don’t be afraid to say things in a casual, human way
Editing is where you make the AI-generated copy yours.
Step 4: Use the structure and the psychology
This is one of the biggest things I believe in, and it’s something I teach inside my offers too:
A sales page isn’t a brochure. It’s a strategic conversation that builds trust and leads to a decision.
Most templates only show you where the sections go. But it’s not just about ticking boxes. You need to guide your reader through a journey that makes them say, “Yes. This is what I need.”
Here’s the structure I recommend every time:
1. Headline
Grab their attention. Speak to the transformation.
Example: “Stop posting daily on Instagram and still not making sales. Here’s a better way.”
2. Subhead
Clarify who this is for and what result it leads to.
Example: A funnel-building system for health coaches who want consistent clients.
3. The Problem
Dig into what your audience is struggling with—so they feel seen.
4. The Solution
Introduce your offer as the answer they’ve been searching for.
5. Benefits
Paint a picture of what’s possible. Help them imagine what life looks like after using your product.
6. Proof
Share testimonials, examples, or your own story to show it works.
7. What’s Included
Break down the offer clearly. But always tie inclusions back to why they matter.
8. Objections
Address their doubts directly. Think: “What’s holding them back from buying today?”
9. Call-to-Action
Make it easy to say yes. Be clear about what happens next.
You don’t need to reinvent the wheel, but you do need to guide them from curious to making a confident buying decision (whether that’s yes or no!).
Step 5: Add the final layer: your voice and values
Once you have the structure, and the AI-generated pieces are cleaned up, you’re not done yet.
This is where you add what I call the “customisation layer.”
Your voice. Your style. Your stories. Your beliefs.
This is where your sales page goes from “technically fine” to magnetic.
What makes your voice stand out:
- You write like you speak
- You’re not afraid to be specific, casual, or even a little cheeky
- You reference things your audience actually thinks about (instead of abstract language like “unlock your potential”)
- You sound like a real person, not a robot
And this is where your values show up too.
For example, here’s what I believe:
- You don’t need to use clever, complicated writing. You need clearer messaging.
- Your sales page can do the heavy lifting without feeling sleazy.
- You don’t have to be a copywriter to write copy that converts.
- You don’t need a new offer—you need to know how to talk about the one you’ve already built.
When you weave these beliefs into your sales page, it becomes more than just a pitch. It becomes a message people connect with.
Bonus: Why this matters so much
In the last 7 years, I’ve written hundreds of sales pages—for $7 templates, $2K programs, and everything in between.
And the ones that consistently convert?
They follow this approach:
- The messaging is rooted in real audience insight
- The structure is clean and strategic
- The copy sounds like a human wrote it
- The CTA is clear, confident, and values-driven
And when that’s in place, your sales page becomes a 24/7 salesperson for your business.
You don’t have to hop on sales calls.
You don’t have to live launch constantly.
You don’t have to sell in the DMs if you don’t want to.
You just need a sales page that works.
Want help making this 10x easier?
You don’t need to figure this all out on your own.
If you want a plug-and-play template that helps you write a high-converting sales page in your own voice (with structure, prompts, and examples baked in)…
You’ll love the Sales Page Builder Board.
It’s a drag-and-drop Trello board + training that helps you:
- Write your sales page in hours, not weeks
- Use AI the right way (without sounding robotic)
- Follow a proven structure based on buyer psychology
- Know exactly what to say, section by section
- Infuse your voice and values into every part
Perfect if:
- You’ve got an amazing offer but don’t know how to talk about it
- You’re building your first funnel or updating one that’s underperforming
- You’re tired of templates that make you sound like everyone else
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