If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.
After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.
But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.
So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]
If your last launch was a total bust, you may have been missing the all-important pre-launch phase. This is where you build anticipation and excitement around your offer before you officially launch it.
In this blog post, I’m going to take you through the most important elements of a successful pre-launch campaign that you need to include in your launch plan.
You’re an expert with a one-of-a-kind offer. The missing link? Words that sell, minus the sleaze (aka copywriting). Because without the right words, your brilliant offer isn’t going to convert. That’s where I come in... laptop in one hand, sparkling rosé in another - shall we pop the cork and take a sip?