It’s coming up to THAT time of year again… Black Friday. Yup, we may still be a few months’ out, but it rolls around fast. And those who are prepared, make the sales. 😉 But I’ve got to be honest with you, I’ve kinda got a love-hate relationship going on with Black Friday — and […]

How to Increase Sales this Black Friday Without Discounting: 11 Creative Ideas for Coaches & Course Creators


It’s been wild in my household lately… For weeks, there hasn’t been a day when someone hasn’t been sick—either me, my husband, or one of our two boys. 🥴 And honestly, it’s to be expected. In Australia, we’re heading into winter. I live at the Gold Coast, so our winter is pretty mild. But the […]

How I Gained 30 New Members with a Low-Key Email Launch

Email marketing, Launching

Today, I want to take you right back to the beginning of my own online course journey by sharing about my very first online course launch in 2016 (a $6K+ launch with a tiny email list of less than 300!). This is a part of a series on my podcast called The Launch Files, where […]

How I Had a $6K+ First Course Launch with a Tiny Email List of Less than 300


If you’re a seasoned course creator gearing up for a relaunch in 2024, you already know the ropes. Yet, relaunching is a different ball game. It requires a finely tuned plan that goes beyond just rehashing your old strategy.

How to Plan Your 2024 Course Launch Strategy


If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.

After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.

But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.

7 sure-fire ways to increase sales for your next launch


So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]

Why Your Course Launch Flopped: Uncovering 8 Reasons and How to Fix Them


If your last launch was a total bust, you may have been missing the all-important pre-launch phase. This is where you build anticipation and excitement around your offer before you officially launch it.

In this blog post, I’m going to take you through the most important elements of a successful pre-launch campaign that you need to include in your launch plan.

How to Create a Successful Pre-Launch Campaign: 6 Steps You Need to Know

Business, Email marketing, Launching

How to nurture your email subscribers in the lead-up to your course or digital product launch

How to Nurture Your Email Subscribers in the Lead-Up to Your Launch

Copywriting, Launching

When my clients come to me, their course sales have either plateaued or decreased from launch to launch. They know something isn't working but they can't quite put their finger on what that is, or they don't know how to fix it. I help them optimise their launch so they can finally have consistent, predictable high-income launches.

Copywriter, launch strategist, & chief rosé taster helping coaches & course creators make ever-increasing sales

Hi, I'm ELISE.

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