If you’re a seasoned course creator gearing up for a relaunch in 2024, you already know the ropes. Yet, relaunching is a different ball game. It requires a finely tuned plan that goes beyond just rehashing your old strategy.

How to Plan Your 2024 Course Launch Strategy


If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.

After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.

But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.

7 sure-fire ways to increase sales for your next launch


So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]

Why Your Course Launch Flopped: Uncovering 8 Reasons and How to Fix Them


If your last launch was a total bust, you may have been missing the all-important pre-launch phase. This is where you build anticipation and excitement around your offer before you officially launch it.

In this blog post, I’m going to take you through the most important elements of a successful pre-launch campaign that you need to include in your launch plan.

How to Create a Successful Pre-Launch Campaign: 6 Steps You Need to Know

Business, Email marketing, Launching

How to nurture your email subscribers in the lead-up to your course or digital product launch

How to Nurture Your Email Subscribers in the Lead-Up to Your Launch

Copywriting, Launching

You’re an expert with a one-of-a-kind offer. The missing link? Words that sell, minus the sleaze (aka copywriting). Because without the right words, your brilliant offer isn’t going to convert. That’s where I come in... laptop in one hand, sparkling rosé in another - shall we pop the cork and take a sip?

Self-confessed bookworm, chief rosé taster and former PR consultant helping course creators make more sales.

Hi, I'm ELISE.

MEET YOUR launch strategist

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your 50K course launch roadmap

your $50K course launch roadmap

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The 10 steps you need to take if you want to hit $50K in your next launch.


    Welcome, friend! Let's increase your conversions and make way more sales!