Picture this: It’s a typical Saturday morning, and I’m balancing a baby on one hip while flipping pancakes with the other hand. My phone buzzes on the counter – another sale for my course just came in. All while I’m still in my pyjamas, and the kids are happily making a mess (read: tearing up […]

It’s coming up to THAT time of year again… Black Friday. Yup, we may still be a few months’ out, but it rolls around fast. And those who are prepared, make the sales. 😉 But I’ve got to be honest with you, I’ve kinda got a love-hate relationship going on with Black Friday — and […]

It’s been wild in my household lately… For weeks, there hasn’t been a day when someone hasn’t been sick—either me, my husband, or one of our two boys. 🥴 And honestly, it’s to be expected. In Australia, we’re heading into winter. I live at the Gold Coast, so our winter is pretty mild. But the […]

Today, I want to take you right back to the beginning of my own online course journey by sharing about my very first online course launch in 2016 (a $6K+ launch with a tiny email list of less than 300!). This is a part of a series on my podcast called The Launch Files, where […]

If you’re a seasoned course creator gearing up for a relaunch in 2024, you already know the ropes. Yet, relaunching is a different ball game. It requires a finely tuned plan that goes beyond just rehashing your old strategy.

If you’re a course creator or coach who’s relaunching an offer, it can be tempting to simply schedule out the same content again.

After all, you know it worked. It brought you in sales. And that would mean you don’t have to spend hours and hours piecing together new email copy or tweaking your sales page.

But if you’re anything like me, then I know you don’t want to simply settle for the same results next launch. You’ve got lofty sales goals in mind and you want to reach them. And if you’re going to bring in more sales than your last launch, you know you’re going to have to do something different.

So, you’ve launched your course or group program, only to be greeted by crickets chirping instead of the influx of Stripe notifications you expected. It’s enough to make you want to tear down your offer and start from scratch. But don’t pull out the sledgehammer just yet… In this blog post, I’ll dive into the […]

If your last launch was a total bust, you may have been missing the all-important pre-launch phase. This is where you build anticipation and excitement around your offer before you officially launch it.

In this blog post, I’m going to take you through the most important elements of a successful pre-launch campaign that you need to include in your launch plan.

How to nurture your email subscribers in the lead-up to your course or digital product launch