Lillian is a website designer who helps female coaches become the go-to expert for their dream clients After spending the last 2 years exploring design and sales psychology, Lillian knows what it truly takes to have a website that sells while you sleep – and it’s not simply following the latest design trends! Today, Lillian […]

The truth about creating a client-converting website

Podcast

Can you really establish yourself as an expert even if you’re just starting your online business? Yes, yes you can! I’m not saying that you should “fake it until you make it,” because you should be knowledgeable in your niché and always looking to learn more to be the very best service provider or educator […]

10 ways to position yourself as an expert

Business, Podcast

Welcome to the Expert Status Show. I created this show to help entrepreneurs become the no. 1 choice for their dream clients so they don’t have to hustle 24/7 working with the wrong clients. Join inspiring guests and I as we pull back the curtain on what it’s really like to build a business and […]

Welcome to the Expert Status Show

Podcast

podcasting

15 seconds. That’s all you’ve got to wow your website visitor and make them stay. That means that if you’re not capturing your dream client’s attention in an instant, you’re going to miss out on them. How can you make them stay? Well, it takes more than a few pretty pictures and great website design. […]

8 simple ways to improve your website copy in 2024

Copywriting

Are you ready to stand out on the ‘gram so you can finally reach your dream clients? I thought so. But here’s the thing: Selling on Instagram is so much more than posting a pretty pic with a Lightroom filter you bought from a blogger – it takes strategy. Read on for 4 tips to […]

How to attract dream clients with Instagram

Social media

In a world of fancy algorithms and ever-evolving social media platforms, email marketing is truly the most reliable way to reach your audience. In fact, email marketing is kinda like having VIP access to your most loyal readers. Because when you send an email, it pops up right in the palm of their hand. Pretty powerful stuff, huh?

In this blog post, I’m uncovering the essential steps to writing a powerful welcome email sequence.

How to Write a Welcome Email Sequence that Turns Subscribers into Buyers

Email marketing

Your about page is one of the most prime pieces of real estate on your website. Why? Because your ideal customers and clients are going to head to your about page to find out more about how you can help them, and this will inform their decision on whether to purchase your services or products. […]

How to write a compelling about page

Copywriting

As a creative business owner, you spend a lot of your time crafting educational content for your dream customers and clients. There’s the blog posts, the Instagram captions, the email newsletters, and everything in between. With so much of your precious time going into creating content for your audience, have you ever wondered if they […]

6 tips for writing copy that captivates

Copywriting

If you want to know how to share your message and make an impact, you’re in the right place. Four years ago, I had a message burning on my heart that I wanted to share. I had a vision of reaching young women online with the message that they were valued and had purpose. With […]

How to share your message and make an impact

Business, Calling

Do you ever struggle to slow down? I sure do. I’m the kind of girl who will go, go, go until I’m exhausted and burnt out. Maybe you can relate. Maybe you stay awake until midnight studying, or constantly take your work home at the end of the day, or maybe you’re always on the […]

14 self-care tips for the busy boss

Lifestyle

I've spent the past 7+ years as a conversion copywriter crafting high-converting email sequences and sales funnels for top coaches & course creators.

Now, I teach entrepreneurs how to build strategic automated funnels that generate sales on repeat. When I’m not optimising funnels, I'm chasing after my three boys, sipping a flat white, or obsessing over Formula 1. 

I help course creators, community owners, & digital product sellers attract quality leads, nurture them, and make consistent sales.

I'm ELISE.

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